Is timing all that important in the world of online marketing where information flows freely twenty four hours a day, seven days a week?

Some bloggers and users of social media are satisfied to hammer out a post or send a tweet whenever they can. Others stay up late editing the next day’s blog post and setting it to auto-post at 4 AM. Is there really any advantage?

In a word, yes. In two words: definitely maybe.

Online marketers and community managers want to know one simple thing: when can they put their information, products, and special offers in front of the greatest number of people at one time. By learning about the timing of blog posts and social media updates, they’ll be able to maximize their exposure relative to the time they invest and even capture audiences that online marketers have neglected.

When to Use Social Media

Many businesses focus their blog posts and social media efforts on the work week, assuming that their audiences are most attentive during week days. However, consider this statistic from a 2009 Wired Magazine survey: 54% of companies block Facebook and Twitter. That means a ton of readers will be looking for something to read in the evenings and on the weekend. With that in mind, let’s look at some advice on when to use social media and to post blog content.

Two years of research by Dan Zarella of the marketing firm Hubspot found that the morning isn’t necessarily the best time to use social media.

• All Social Media: Interaction levels remain fairly steady on the weekends in comparison to the week.
• Twitter: Click-through rates for links shared are highest between 11 am and 5 pm EST.
• Twitter: The most retweets occur between 2 pm and 5 pm. In order to monitor the effectiveness of your retweets, check out the website Tweet When.
• Facebook: Linking to your blog or website more than once a day will not bring significant benefits. In fact, posting too frequently on Facebook will back-fire.
• Facebook: Weekends and off-peak times are also effective for click-throughs since there are fewer links shared and many readers are still looking for good content in their off hours.
• E-mail Campaigns:  The highest open and click-through rates happen on Saturday mornings. If you send an e-mail newsletter or a digest of your blog posts, schedule it for 4 or 5 am on Saturday. Publishing professionals Jane Friedman and Michael Hyatt send their newsletters at that time and offer many tips valuable tips to her readers.

Whatever you do, you need to test the response of readers to your blog posts and social media updates. Different industries and users may respond in their own ways. For example, if you’re blogging in order to receive links from experts, Zarella recommends aiming for early in the morning.

One of the most important things to keep in mind for blogs targeting readers in the United States, the majority of the population is located on the East Coast.

If you want to dramatically increase your page views, you need to also focus on your post frequency. However, if you can’t keep up with one, two, or three posts a day, post timing will become far more important. In addition, entrepreneur and blogger Tim Ferris suggests that a lousy blog post can be far more harmful to your influence than no blog post.

Darren Rowse of ProBlogger wrote back in 2008 that his weekend posts are typically lost in the shuffle compared to weekday posts.  When he hosted Daniel Zarella to share his findings about blog viewing trends, his findings continued to hold true.  Weekday mornings EST are when blogs have the most readers.

This means that marketers can still reach a lot of readers on social networks on the weekends and in the afternoons. However, when it comes to attracting links and more blog readers, the majority of readers are looking for content on week day mornings. Though the audience on weekends may be smaller for a blog post, social media tools and a lack of competition and a companion e-mail campaign may make weekends a highly effective time to find readers and customers.

About the Author

This guest post is written by Lior Levine, a marketing consultant for a web hosting company that lists the best web hosting companies online. Lior also consults for the MA in political science international program at the Tel Aviv University.

Free PDF eBook: Corporate Blogging Guide by Blogsessive

Brand building is the only route to business success in the present global market scenario. Sales alone cannot make a business successful since they do not increase until the brand becomes a forceful tool that will launch the business into the big league. Brand building is a tough task needing an investment of a lot of time and money, and every step needs to be done right. Even then, something may hold back the branding initiative.

In such a scenario blogging may prove to be savior in helping in the branding exercise and making it successful. Blogging can help in various ways, some of which are discussed below:

• Build an online image through blogs- Part of the branding initiative includes the addition of a jingle or a catch line that is so catchy that it stays in consumers’ minds. This is often to such an extent that the very mention of the brand first brings a very distinct image of the brand and then anything else. This has been termed as creation of a “franchise” in the mind by experts, and companies spend billions to create this mind franchising exercise. One last effort can be to use blogging for increasing the branding endeavors, which will definitely help in creating an online presence for the brand and the products associated with it. Also, blogs are an open, free for all board where your brand stories can be narrated time and again, new thoughts added, and updates that help to keep the reading public in the loop. A blog is like a guided tour that continues over time. A personal perspective for a brand is possible only through blogs, and it makes people warm up to it.
• Blogs for initiating conversations- Blogs need not be a one way communication channel. It is a great way to initiate a conversation with consumers, get their views, feedback and recommendations. Often it is the end user who is able to point out flaws and drawbacks that can be rectified to improve the image of the brand and the products attached to it. Personal interaction helps to develop a personal rapport and with it comes faith and trust in the people behind the brand. A personal angle to a strictly professional or business relationship only adds to the advantages without any negative effects.
• Blogging helps in marketing by word-of-mouth- Blogs have a double effect. Besides opening a communication channel between brand owners and brand users, it also helps to create a network involving people connected to users, since all people talk to each other about good products and services. This can easily have a viral effect, since path breaking innovations will reach all the networks of the people you interact or communicate with. This word of mouth marketing is perhaps the best marketing tool there can be.
• Using connections for brand building- Blogging helps to build connections and these connections pay off in promoting brands. Blogging makes it easy to become powerful through knowledge and expertise in your field, and sharing this with others makes them see the extent of your knowledge. Once the target audience realizes this, they begin to accept your influence and warm up to the brand you promote. Connections are easy to make through this knowledge route. Being honest, letting your true self come out in your blogs, adds life to a few lines and the reading public loves that. Blogs thus become a perfect medium to showcase honesty, sincerity and expertise in your field, without any need for rhetoric or flowery writing styles. Connections will then naturally follow.
• Create communities on social networks through blogs- the impact of blogs can be extended to social networks like Facebook and Twitter as well. With shared interests the viral effect of a blog can do wonders for the brand a sword spreads, and so does the name and fame. Additional layers can be created through message boards, review sections, customer profiles and so on to form a whole community for a brand. This is assisted by social network platforms like Ning, CrowdVine and KickApps, which serve precisely this purpose.
• Using Cost effective brand building exercises- Brand building can be an expensive exercise and companies that have no dearth of resources go all out to spend on brand initiatives. However, this is neither warranted nor a necessary rule of thumb. Brands can be built on shoe string budgets, with little spending or none at all, as is the case with blogging. Many blog platform come free of cost and knowledge of blogging can improve over time to yield the best results.
• Partnerships help in reinforcing brands- Modern brands are based on the concept of distributed power. Brands are less an in-house brand expert’s forte and more can be gauged from the interactive consumer platforms where a true, unbiased picture emerges. Using these inputs to restructure and improve the brand and its image subsequently, are the way smart companies work. Partnership with meaningful participants helps. Blogging is one effective way to initiate partnerships that will help the brand.

According to Brian Solis, a famous media expert and business blogger, a humane blog with genuine and helpful advice combined with the ability to cultivate relationships and sustain them helps to form good connections, improve customer service, revise perceptions and improve the reach, resonance and loyalty of the brand in question.

About the Author

This is a guest post by Neil Jones, who Specializes in launching ecommerce sites, he is currently plying his trade as head of marketing for eMobileScan. With 18 websites based all around Europe they are on course to be one of Europe’s largest online retailers of Industrial handheld computers and label printers like the Motorola MC75 terminal or the Datalogic Memor. Neil has been an online marketer for the past 6 years and in that time he has owned and run a range of sites all built around the ecommerce platform.

Free PDF eBook: Corporate Blogging Guide by Blogsessive

When it comes to choosing a web browser, Internet Explorer and Firefox tend to be two of the most popular. However, Google Chrome is now making its mark in the browser sector. Many people are enjoying the easy to navigate and simple Chrome features, though one problem has cropped up for bloggers.

Up until fairly recently there have not been many decent extensions for bloggers that support Chrome. If you run a WordPress blog then you will be pleased to know that there are a few good Chrome extensions available. They can help you to better manage your blog, and make it more successful.

Extension Number One – WordPress Comments Checker

When you run an online blog you will often receive comments from visitors to your blog. There could be questions asked about the content in your post, or they could be praising you for your hard work. Whatever it is, comments should be answered in a timely manner.

It can be hard enough finding the time to write the posts never mind keep checking for replies! Luckily there is a solution and it comes in the form of the WordPress Comments Checker.

This handy extension keeps track of your comments and shows you how many pending comments you have. The results are easy to see on the header section of Google Chrome. It doesn’t matter what you are doing you will always know if you have a new comment. You must be logged into your blog in order to see the number of comments that you have pending.

When you click on the counter in the Chrome header, you will be taken right to the Admin section of your blog. Currently the extension is being developed to include even more features. For more information on this feature click here.

Extension Number Two – WordPress Stats

The WordPress Stats extension enables you to see how many visitors your blog has at any point in time. This will give you a good idea of what time of the day your blog often receives the most traffic. You can then aim to release new posts at around that time.

Once you click on the extension, you will be presented with many statistics regarding your visitors. You can find out about your most popular posts, how many referrals your blog has, and what search terms have been used to find your blog.

You will need to be using the WordPress Stats plug-in for this extension to work properly. It will take your information from the WordPress blog via your API Key. You should find this extension really simple to use. You can find out more here.

Extension Number Three – WordPress Checker

This is almost exactly the same as the WordPress Comments Checker only it is better for those with multiple blogs. Pending comments are generally displayed the same way that they are with the other extension. It just shows you the comments for every different blog that you have in one easy to manage section. Once you click on the extension you will be able to view pending, spam and approved comments for all of your blogs.Check out this great tool at WordPress checker.

These are the best 3 extensions that support Google Chrome. If you manage a WordPress blog then it would definitely be a good idea to invest in these extensions. They will help you to better run the blogs and monitor your traffic.

If you are strapped for time then you need tools that can help you. Blogs can be very hard work as they do need to be constantly monitored and updated. Why not let the extensions monitor your blogs for you to relieve some of the pressure?

About the Author

This was a post sent to us kindly by Lior Levin who is a consultant to a PSD to XHTML service and also works with a neon signs store that sells neon and LED signs.

Free PDF eBook: Corporate Blogging Guide by Blogsessive

Writing for the web often requires a great deal of self publishing, especially if you run your own blog or news/feature website. Because of this, there is a good chance that at some point, you will be required to find images, resize them, and add them to your articles.

Nothing can fully replace having your own photographer at your side, but there are many photographers who use the web as their digital portfolios and allow writers and website owners to use their images royalty-free. Just because an image is on the web does not mean it’s a free image and you have the right to use it, and if you start making money off your blog while illegally using copyrighted images, you could be in for a world of hurt.

There are several types of royalty-free photo sites out there. Some have their own licenses, and others use copyleft licenses like Creative Commons or GNU Free Documentation License. Still others allow the users to specify the terms such as notification and crediting. The following are several sites you can use to find free images for your writing.

Where to Find Free Images?

stock.xchng – One of the most well-established free stock photo sites, stock.xchng showcases an amazingly large number of photographers. Licenses include the standard restrictions, which do not require attribution, as well as an attribution, permission, and/or notification requirement. All of the images are high-quality, and all are free of charge.

Flickr – Since Flickr itself is a photo sharing site, there are plenty photos with “all rights reserved” that are off-limits to you unless you gain the photographer’s permission. With the “advanced search” feature, however, you can locate usable photos by scrolling to the bottom of the page and checking: “Only search within Creative Commons-licensed content”. If you need to use the images for commercial promotion, also be sure to check “Find to use commercially”.

A word of caution: Flickr uses the Creative Commons feature trusting that the person who uploads it will honor its terms. Unfortunately, some are prone to later change the license or upload images that they do not have permission to license in the first place. Therefore, always use your best judgment.

Wikimedia Commons – Created by the same non-profit organization that runs Wikipedia, this free image site has a plethora of usable photos and art. Because of stricter requirements for submission, Wikimedia Commons photos are all reusable under Creative Commons. Most require attribution, so be sure to credit your sources.

OpenClipArt – Although clipart may be the last type of image you want to include in your writing, OpenClipArt has some quality vector SVG artwork that may cause you to reconsider. All of the images on this site are released to the Public Domain and do not require attribution.

Google Advanced Search – Rather than an image hosting site, Google image search is a meta search tool that you can use to find reusable images. Simply click on “Advanced Search” and for “Usage rights” select “free to use or share”. Most of the images will come from Flickr, but it may also find additional ones, and best of all, it relies on Google’s speedy search interface.

everystockphoto – Another meta search tool, everystockphoto searches many of the sites mentioned above, such as Flickr and stock.xchng. Each entries clearly defines the license type, resolution, image source, and more.

morgueFile – An interesting concept, morgueFile is designed specifically for creative people looking for free images to use. The site license does not require attribution, and the collection of photos is quite impressive and high quality.

Library of Congress Prints and Photographs Online Catalog – The Library of Congress has tons of digital images, and it would make this article unduly long to list all of the categories. If you are looking for art, historical photos, or things you might not be able to find elsewhere, LOC probably has it. Most of the old photos and art are in the public domain, but be sure to check the restrictions for each collection you use.

Now you have no excuse not to include beautiful free photos and art in your writing. Like you, a writer who shares your creations with the world, there are plenty of photographers and artists who do the same. Enjoy their work, and be sure to give them credit when they request it.

About the Author

Tavis J. Hampton is a freelance writer with over a decade of experience in writing, information services, and Linux system administration, relying on only quality web hosts like server hosting company 34SP.com.

You may also want to read: Where To Find Free Images For Your Blog
Photo credits to Miguel Ugalde

Free PDF eBook: Corporate Blogging Guide by Blogsessive

The recent update made by Google (Panda) is the first major change since 2009. There were many blogs that were affected by this update. Some experienced a drop in their traffic, while some experienced a surge. Whatever change your blog experienced, I’m sure you have noticed a lot of buzz around these algorithm changes. What is Panda all about? Let’s take a look:

No gibberish

According to Google, the Panda update was made to enhance the quality of search results. This made spammy sites disappear from the results. Though there still are some gibberish sites on search results, there are many websites that were pushed down in the search rankings. The Panda update is not perfect, but it did make considerable changes.

The update targeted low quality sites with superficial and shallow content, and brought down their rankings. The websites that were hit the hardest by Panda were content farms and article sites.

Content farms

Talking about a content farm, many people generally ask what exactly a content farm is. This is actually a very hazy area. Following the definition on Wikipedia, a content farm is a website that uses a lot of freelance writers to write content in order to rank high on search engine results. These websites earn money by getting many page views and thus selling ads on those pages.

This definition brings all the article directories under the definition of content farms. There are many content farms that are still standing strong, though some were penalized.

If you allow guests to post articles on your blog, chances are that some people add low quality content just for some backlinks. If this happens, your blog might have been affected by the recent updates. Opening your blog for guest posts is a good way to encourage reader activity, but some level of moderation is required so that it does not become a content farm.

Keep it Panda friendly

There are some basic steps that you can follow to optimize your website for Google Panda. Lee Odden, TopRank Online Marketing CEO, prescribes four steps that can work with the post Google Panda update.

1. Evaluate your blog for these characteristics: low informative value, short form, too many ads or duplicate content. If some part is being duplicated, just remove it. If the content is not too useful, add bits of information. Remove extra panels of ads. Make sure the person doing this has enough web development expertise and SEO knowledge.

2. For subsequent blog posts, focus on high quality useful content that is not duplicated from anywhere else.

3. Promote your content in such a way that it attracts links from other blogs. You can do it by providing content in a way that makes people comment on it. When people get interested in your website, they will talk about it, or post links to it on other sites. This will increase your page rank. But remember- keep it original.

4. Offer users a chance to share your blog on social media like Twitter and Facebook. Social engagement will popularize your blog faster than other mediums. This will be useful for both your blog and your readers.

Though there are some legitimate sites that got caught up in the Panda update, it has proven to be a windfall for real content marketers – the blogs that provide great content to their readers. Continue to feed the Internet with the best content with less stress on the sales pitch, and you will stay good in the eyes of Google.

If you are looking for something that would let the Panda update work in your favor then use all the organic SEO strategies that you know, and stop building low quality links. Maybe some content farms have been spared by Google, but judging by the direction Google is taking, their next update might not be so kind.

About the Author

June Buckley is an SEO specialist and avid blogger. She likes writing about social media, business blog hosting, internet marketing and mobile technology.

Free PDF eBook: Corporate Blogging Guide by Blogsessive

While podcasting is much bigger than it was a few years ago, it’s still not as big as a could be. Many bloggers have yet to get into the art of podcasting. Some are shy and aren’t ready to take that next step, while others want to, but just don’t know how to take that step.

Whatever your reason may be for not adding a podcast to your blog, you may want to consider the benefits. Podcasting is not just a marketing tool, it’s also a way to set yourself apart from the competition and really get in touch with your subscribers. So before counting it out, take a look over these reasons why you should add a podcast to your blog.

Educate Yourself

Having a weekly podcast can be a great learning experience for you because you’ll get to learn about new topics from the people that you talk to and interview. What better way to expand your knowledge than by talking to experts in that area? Your new-found knowledge is also a great way of increasing your authority and establishing yourself as a great source and leader in your industry. You’ll be able to expound in greater detail on the topics that you cover on your blog and build more trust with your readers.

Expand Your Reach

Through your podcast you’ll be able to network, connect and get noticed by new people. You’ll really get to do a lot of expanding because the people that you invite on your podcast will of course share the podcast with their network. It only gets better from there because some of those people will then share the podcast with their networks and so on.

Also, with the ability to publish podcasts for free on iTunes and other places, you’re bound to reach an entirely new audience. It’s a great way to build your brand and increase your exposure. People that may have never even heard of your will come across your podcast just by searching or browsing within your category.

Convenience

Your readers will now become listeners and they’ll really appreciate the convenience of being able to listen to your content on the go (via a mobile device) or while multitasking right at home or in the office. Listening actually takes less cognitive effort than reading, plus the Web has really made people more lazy. So, it’s only natural that your readers will enjoy listening to your podcasts because it will save them time and energy.

Build Relationships

Your podcast will give you the ability to improve your relationship with your current readers and build new relationships as well. It’s much easier to build a personal connection to a human voice than from writing; text can be so impersonal. Hearing your voice will let your listeners into your life and get to know the real you. You can also interact with them more and even respond to questions, remarks or feedback that they send.

If you’re now ready to take that next step, there are numerous resources on the Web to help you get started. Some methods are easier than other; so just be sure to find the method that best suits your needs and you’ll be a podcasting pro in no time!

About the Author

This post was written by Lior who advises to a live chat support software company called iAdvize. Lior Also works for an MA in Israel studies program.

Free PDF eBook: Corporate Blogging Guide by Blogsessive

Article writing is more than just sitting down and writing out your thoughts. In order to get people to keep on reading you have to almost instantly capture their interest. You must get your reader interested enough and curious enough to be able to get your message across to them.

The most important ingredient in putting together an article is creativity. Some people are just naturally very creative, while others go crazy while suffering from a seemingly endless bout of writer’s block. It can be extremely frustrating and aggravating when the words that you are looking for just don’t seem to want to come. But you must learn to relax and let them come.

Writing words that magically transform themselves into an image in the mind of the reader is an art form in and of itself. Your words need to be crisp, clear, and concise. You can use metaphors to help yourself out, but the way an article is woven together word by word and sentence by sentence is how it develops its essence and personality.

You are sitting there and you just can’t seem to get any words to come to mind, what do you do now? Since the beginning of the written word, all writers have faced this situation. There is no perfect or guaranteed answer to the problem of writers block. One secret that I use, as well as a lot of other writers, is to keep a notebook near you at all times and write down any ideas as they come to you. Write down everything you think of, everything you see, and everything you hear that might prove useful. You can use this notebook for future reference when you are in need of an idea.

Another thing that you can try is to simply relax and empty your mind. We all from time to time end up with a head full of life’s little worries. If you are having some sort of problem or difficulty in your life it will make it very hard for you to concentrate and keep focused on what you are trying to do. Every time you sit down to write, take a moment to relax and clear those troubling thoughts from your mind.

The area in which you work is very important and can have a direct effect on the quality of your work. A cluttered workspace can be a distraction and hinder your productivity. This doesn’t mean however that you have to have a sterile and drab work area. Put up some pictures that inspire you. Place some small objects on your desk the bring back those kinds of memories that you just can’t help but smile when you think of them. A peaceful work area will greatly increase your output.

Figure out how you work best

A good place to start is the speed with which you write. Some writers once they get going, the words just fly across the paper. Other writers are much slower and more methodical. You need to find your own pace. Some writers having a never-ending cup of coffee always on the desk, while some have been known to sip on a glass of wine or put away a few beers while they write. There is no right or wrong way, there is only you finding your own way.

And if it all gets to be too much, and no matter how hard you should try the words just won’t come, get up and walk away from it. Take a break, go for a walk, do something that is unusual and will break up your normal routine. Once you have let go of all those little things that are bothering you, the writing process will flow effortlessly.

About the Author

Thomas Alling runs a blog where he writes about how you can make money from blogging. He also writes articles in the internet marketing niche. To read more from Mr. Alling, visit his blog MakeMoneyHelper.com

Free PDF eBook: Corporate Blogging Guide by Blogsessive

Hello everyone! My name is Alex. Most of you, readers of Blogsessive know my name and clearly know what this blog is all about and that’s great. Others don’t and that’s fine too. But there are those cases in which not knowing who I am is a bad thing, and yes, now I’m talking to you Mr./Ms. Internet/Email Marketer. Unfortunately, I have absolutely NO idea what your big business opportunity was all about because I have just deleted your email. Why, you ask? Because…

My name is Alex

Not admin, not webmaster. I have a name and if you really want to reach ME, think of me as a person with an identity. I am not defined by my status in regards to how I technically operate this blog or website, but by my thoughts, actions, writing and virtually all that in the end constitutes my identity in the eyes of my community. You can start by simply using my name.

My blog is called Blogsessive

Not http://blogsessive.com, not ‘your website’ – the one that you ‘stumbled’ across by some sort of accident and decided to pitch me. Call me arrogant but I love my blog and have put a lot of work and passion into it. Show me respect by using its name, just like you should when addressing me. It is part of my identity and if you did not get it by now, I couldn’t care less about what you have to propose as long as you show that you have no idea who I am, what my blog is about and I’m basically just another ID in your database of contacts.

You did not pitch me with a win-win

The second you decide to pitch me it is clear that you have something to gain. In case you don’t realize, like it or not most times that puts me in a position of power. Make sure you clearly state what you offer and make sure it’s at least decent. Under certain circumstances I will promote stuff out of my own belief because you pointed it out, but statistics say that most likely I’m not running a charity, nor pushing big amounts of BS to my community. Thus, all you have to do is to follow these simple rules:

• Offer something of value to me and my community;
• Offer something of virtually the same value with what you are asking for;
• If you cannot provide any of the above, make sure you state why and think of alternatives.

You did not pitch me with something fit

If you take a moment to browse my blog, you’ll see what it is all about and see if your proposal fits in. I will not go out of my way to help you with something and by doing that, disrupt the flow of this blog. Make sure you pitch me with the right stuff.

So, the next time you pitch me via email and don’t get a reply, know that it went straight to the trash bin and that’s why I have just deleted your business opportunity email.

What should you do?

Other than following the 4 common sense rules above? You could first consider the following relational pattern: Me <-> My blog <-> My community. If you get that, I’m sure you’ll be able to personalize your business opportunity email in less than 5 minutes and chances are that I’ll read it and reply. Also, let me give you an example of how it’s done.

A couple of days ago I was approached by a person offering a subscription to a pretty major website, asking for a review of their service. They used my blog’s name in their pitch and their offer clearly stated what I had to win out if it. A decent free subscription. Yet, their service is not that new to me as it relates to my job of over a decade – a web designer. Being a member of similar services, out of courtesy and respect of their approach I replied back asking for a similar subscription to offer one of my readers too in a contest after I’d review their site. Of course, we came to an agreement and everyone will be happy. It’s just a matter of common sense. And with this, stay tuned to Blogsessive in the next couple of weeks as I’m preparing the contest I previously mentioned.

Photo credits to Dan Mulligan

Free PDF eBook: Corporate Blogging Guide by Blogsessive

I love blogging. I really do. And what’s not to love about it, whatever the reasons behind it. No matter if people pick up blogging as a way to share their opinions with the world, get a side buck or simply keep a public or private journal, the end result is just the same. Those that invest time and passion in their blogging activities, those that stick to it through better or worse, I believe that those are becoming better human beings, reaching a higher state of humanity through blogging.

We have learned to love human contact once again

Remember the days without computers and internet? Remember the days when kids were getting together, playing in the streets, constantly looking for adventures in the urban jungle? Remember how everyone from child to teenager and adult was looking to group up, find new friends? That was the time before mIRC, IMs, Counter Strike, World of Warcraft, Facebook, MySpace and Twitter. With time, we grew close to fewer friends. We learned to keep the close ones closer and draw a clear separation line between friends and casual contacts.

Not anymore. With blogging, we’re getting back on track. We know that networking is that Ace card a blogger has hidden in his sleeve. And not just simple networking. We have learned that without sustained contact – developing real relations whenever possible through meet-ups, online or offline – there is no point in trying. Blogging gave us back that big circle of friends. We reach out in hope to be reached back.

We have learned to care more

While we do our daily networking and social media routines we show appreciation to those around us. You might think that linking to a post we enjoyed reading or retweeting someone’s tweet or article it’s nothing more than that, but you’d be wrong. It’s that feeling inside that pushes us to do a good thing for the ones sharing all this amazing content with us, and why not pushing it out there for all of our friends to discover it. If that ain’t caring – in our little virtual world – I don’t know what else is.

We’ve rediscovered our selflessness

Most times, just the fact that we put useful content out there for others to discover it’s a sign of us getting rid of our selfish habits. But there’s more to it. We have discovered that without giving away and not asking for something in return our own virtual universe would not expand. We give away eBooks, designs, apps, you name it. And yes, we HOPE it will open the gates to a whole new audience, new relationships and generally an increased awareness. But that is only HOPE. We’re not asking nor begging for anything in return, and that’s how I know we’ve reached a good level of selflessness.

Therefore, you should keep blogging. You should undoubtedly continue to put great resources out there, in any form: content, files, applications, you name it. Why? Because you’ll simply be blogging your way to a higher state of humanity!

Free PDF eBook: Corporate Blogging Guide by Blogsessive

Not a single blogger exists that was not at some point an immature blogger. Even the current A-List bloggers started off being immature – the fiercest lion in the jungle was once a cub chasing butterflies.

It is part of the process, before you can become a mature blogger you need to go through the immature stage. You cannot skip this step. You cannot go straight to mature. Blogging is a learn as you go endeavor. At the beginning everything is new and you make mistakes.

You cannot avoid it, but you can be aware of it. First step is to admit you have a problem and only then can you start to heal.

During the two years that I have been blogging I have slowly moved towards maturity. Here are some changes that occur when you become a mature blogger.

You Forget To Check Your Statistics

For the first few months you are addicted to statistics.

How many visitors in the last couple hours? Even though there are never any surprises, its always two new visitors, you check anyway. Two visitors is not a lot but its better than nothing. You get a slight rush from seeing the visitors number increase. Unfortunately what you do not realize is that your mother, who is so proud of you, visits your website at least twice every couple hours.

It has been one hour since you checked your Adsense revenue so you check it again. And again you see the big green $0.00. Everyday and six times a day the zero is waiting to greet you. You know that it is going to be there but you do not care – you need to see it with your own eyes. A nervous goose constantly standing and checking whether her egg has hatched – nothing there but a goose egg.

The mature blogger knows that checking statistics once a day is plenty. And if you are lying in bed and suddenly realize that you forget to check your statistics, no problem, you will check them in the morning.

You Can Delete Content

Of course when you start your blog what you lack most is content. So you write. Driven by enthusiasm and excitement content spews out like ground meat. Every word is precious – the more words the more content.

At the end of your first month you look at the big pile of words and pat yourself on the back. Look at all my words, its amazing that I did all this in a week. Only a squirrel perched on top of his mound of acorns could be happier.

The mature blogger knows that it is not about the amount of words, its about the quality of words. A well crafted four hundred word post is a lot better than a two thousand word vomit. A mature blogger will never hesitate to delete words because he realizes that its not about the amount of words, its about what they say.

For You Three Months is Not A Long Time

The internet sends information at the speed of light. A nobody becomes somebody in less than fifteen minutes. On the internet things go viral – within days a video can go from being viewed by fifteen people to being viewed by millions.

New bloggers assume that everything works this fast on the internet, including their blog’s rise to the top. They believe that all they need to do is create content, let a few people know, and the internet will do the rest. They believe that to start an avalanche all they need to do is to roll a snowball down a mountain and gravity will do the rest.

A new blogger’s typical three month plan:

• Month 1 (pack the snowball) : Create blog, write content.
• Month 2 (start to roll the snowball down the hill): Market blog. Leave comments on other blogs, join forums, tweet all your friends about it. This will put your blog out there and people will notice. They will tell their friends and their friends will tell their friends.
• Month 3 (cheer as your gigantic snowball causes an avalanche): Quit your job and move to Beverly Hills.

Matures bloggers wipe away tears of laughter as they hear these kind of plans from new bloggers. Mature bloggers know better, they think in years not months. They know that just like in the real world, persistence and patience win the day on the internet.

You Are Not Concerned With Fame Or Money

New bloggers are always prepared for the future.

They know exactly what they are going to say after the audience quiets down and Opera Winfrey asks them to tell their story. They know they want to go on a luxury cruise and then want a jet ski for the cottage – not the other way around. They realize that a Manhattan penthouse on fifth avenue is close to shopping but a mansion in Bel-Air is an ideal place to have a olympic size pool.

Fame and money lure many into blogging. They start their blog motivated by the prospect of a pile of money and adoring fans. They work hard and long hours believing that the internet will pay them handsomely for their effort.

The mature blogger know that the internet can’t care less about your efforts. The internet does not owe you a dime. Being hit by the ugly stick of reality, the mature blogger writes posts because they enjoy it, not for some crazy dream of chatting with Opera.

Are You A Mature Blogger?

I admit, I am still have some immaturity left in me. I still check my statistics way more than I really need to and I want a big pool. How about you? Are you a mature blogger?

About the Author

Roman Jelinek from How this Website Makes Money has really matured in the two years since he started his site. Although he will be the first to admit that his addiction to statistics is very hard to outgrow. If you find the article interesting, do take the time to subscribe to his feed. Roman has guest posted for Blogsessive before and you can read his other article here: How a Great Backlink Can Make You An Instant Success

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We’ve already established that how you act on Twitter is paramount in determining your success when using this microblogging platform. What you say, how you engage others, how you act towards them, all these matter in positioning you as either an ideal Twitter user to follow or a nuisance.

The following question is how to effectively choose people to follow on Twitter. There are literally millions of options to choose from and in most cases you know nothing of that user prior to seeing their Twitter profile page. What should you look for, what criteria are there to be used to decide if clicking the follow button is a good choice?

Again, this does not necessarily apply to people you know or whose work you follow. If your favorite bloggers are tweeting, of course you will follow them. You will probably also follow some friends and relatives for diversity. But these are people you already trust or look up to and the value of their tweets needs no further proofs.

1. Check out the numbers

How many people do they follow? How many follow them back? How many tweets have they posted already? If for example the person you want to follow has been tweeting for a week, has 3 tweets, follows 1500 people and only 5 follow them back, of which 3 are bots, that user is not someone you should follow.

If on the other hand they follow 10 people and tens of thousands follow them back, they won’t be a valuable Twitter connection. The most common scenario is that you’ll follow them, they won’t follow back, you will never engage in a meaningful conversation with them.

2. Check out their content

Is what they tweet interesting to you or your own followers? If the content they post is not in any way related to the fields or activities you’re interested in, following them makes no sense. Some people you follow for the great information they post, relevant to your job or line of business, some you follow because they cover your hobbies or passions, some you just follow because their tweets are a great way to relax. Of course, the reason you follow them might be the same for which other people follow you and retweeting their messages might be valuable to you. But if what they post is something you may as well leave without, the logical decision is to continue to ignore them.

3. Check out their conversations

Do they retweet other people’s stuff? How many people to they exchange replies with? If you’re on Twitter, you’re there to exchange ideas with other people, share tips and offer advice and be introduced to fresh content to users you might not be introduced to otherwise. If the only thing you get from following someone is fresh news from a field, there are dozens of other services that broadcast constantly.

4. Check out tweet frequency

If a certain user has not posted an update to their Twitter account in over three months, they probably won’t use that account again. They might come back later, but following them just to add a number to your counter has little value of any kind.

If they post on a regular basis, also check out how many tweets they post each day. Some people are power users that post a few updates every 5 minutes. If that does not bother you, then follow ahead. If you cringe at the thought of too many messages flooding your stream, step away from their profile

What do you check before deciding who to follow on Twitter? Which are the best criteria you’ve used up to now?

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Despite being a trend these days, the Do It Yourself concept – referred to as DIY from here on – is nothing new. It’s been around since the Stone Age, ever since people decided to use sticks and rocks as tools and weapons. So, if you think you’re one inch cooler than the next guy, forget it, you’re getting the whole concept wrong.

Who should go for DIY?

There are three types of people that should go for DIY, and three only:

• Industry PROs;
• Industry savvy people;
• Amateurs.

Let see what each of them can achieve through DIY.

Industry PROs & DIY

Clearly, being a professional in the field you’re looking to apply DIY is a major perk. You’ve got what it takes, you have the knowledge, you have the skills and obviously the results are going to be of pro-level.

Industry savvy people & DIY

Being savvy with the online environment – for example – might help you get decent results through DIY. You’ve got the love for it, you’ve got some basic aptitudes, but don’t expect professional results. Such results are achieved through hard years of learning and working. Don’t get me wrong, pro-results can be a reality, but with a lot of time invested and quite a few trial-and-error mishaps.

Amateurs & DIY

If you’re looking to DIY and you know you’re an amateur at it, expect nothing else than amateurish results. Period.

Who should NOT go for DIY

If you’re not in any of the three categories above, then DIY is not for you. If you believe that you can boost your professional image (as a PRO in another field) by doing an amateurish DIY job, you’re wrong. It’s only going to hurt your professional appearance. Get some cash, settle a barter and let a PRO handle it. Do you think that a professional cars salesman (really good at his/her job) can benefit from a poorly executed DIY website? I don’t.

In my experience – and yet I let other people judge the level of my skills – it took me about 11 years to reach my current level of expertise, 11 years of being a web designer and more recently blogger. Where I lacked the formal training for it, I compensated with self-education, reading and lots of trials and errors.

Now, tell me what’s your story with DIY?

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OK, I’ve been dying to write about this for a while so bear with me for a little rant-type of post in today’s schedule. With the explosion of all social media websites and platforms like WordPress and Blogger, nowadays everyone has access to publishing and networking. The more time passes, the more such “Internet Marketer” and “Social Media Expert” profiles seem to rises around us, invading our Twitter accounts – following – and our Facebook accounts – connecting.

In a tough economical climate and with the rapid development that has always been the online’s industry trademark, it’s only natural for people to try different ideas and approaches as means to create either an extra income or a stable full-time income in this field. That’s understandable, but what I simply don’t get is where do these “experts” come from?

It’s a job like any other

Being an Internet / Social Media Marketer is a regular job, not much different than being a teacher or a policeman, for example. So if it’s just a job, I’m yet to see that person on Twitter – let’s say – that describes his/her job position as “Junior Internet Marketer”. Have you seen any? Let me answer that for you: NO.

We’re living in a world where being and Internet Marketer is not a qualification, but rather a personal decision, and where the “Expert” title is not earned by the appreciation of others or results of your work, but rather a catchy term that acts like a “nice bling” on your profile.

In a world where a self-titled Social Media Expert follows 3000 people on Twitter and has 4000 followers you know you’re bound to waste time and money if you put your trusts in the wrong hands. And to further express my worries about this topic: Have you ever looked at some of these Experts’ websites, blogs or even their big-bold-italic-red-titled-dash-bordered-money-back-guaranteed sales e-letters? Maybe I’m just crazy, but tell me in which universe a person that doesn’t put up the money to get a decent design (an investment in his/her own image – self-marketing/self-promotion) would qualify as an expert to teach us or promote our products/services?

Open your eyes

Take a good look at the reality around you. Want to see how a real Internet Marketer looks like? An expert? There you go: Chris Brogan, and if you don’t agree with me, check the stats:

• ~60.000 blog subscribers (not counting daily casual readers);
• ~145.000 Twitter followers (can you imagine the exposure?);
• Marketing business owner/president;
• Published book author;
• Top 5 in AdAge Power 150;
• Speaker at countless industry events and workshops;
• And the list could go on and on…

Now, if everyone else is an expert, what should Chris do? Start a religion? And before it passes your mind – NO – this post is not sponsored by Chris, although I bet he pays decently.

What needs to change?

The answer is so simple: We should all exercise our decency. Truth and honesty about our own abilities and performance would take us further than a faked-blinged-out profile. The road from spare-time blogger or work-at-home blogger to Social Media Marketer / Expert is long, and although many take it, less than a handful reach the end. Just remember that along this path, there are crossroads that we call stages, and through which you have to go. You cannot jump to the statute of Expert just because you wish to.

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In yesterday’s post I have shared some light on two of Facebook’s most attractive features for bloggers, the Facebook Like and Facebook Share buttons. While the decision of which one of the two use is your own (though the general answer seems to point to “Like”), today I’m going to talk about another feature that Facebook has improved and re-released back in June: Facebook Insights.

Through Facebook Insights you can gain free access to a whole bunch of highly useful information about your users’ behavior, their like/share habits and pretty decent demographics analytics, since Facebook uses their own user profile system to provide the information (and we all like to fill in our profile info, right?).

While Facebook Insights provides analytics data for Facebook Apps too, for bloggers probably the most interesting segments of this data are those that reflect the users’ like/share/reshare habits on Facebook accounts attached domains and the Facebook Pages created by their owners.

Getting Facebook Insights for your domain

Attaching a domain to the Facebook Insights is a straight forward job. All you have to do is to access the Facebook Insights dashboard and follow the 3 easy steps described in the image below:

Once you’ve completed these simple steps, you’ll gain access to a set of domain overall analytics data, as well as per URL data, by request, by entering the desired URL from your domain in a classic input box. Here are some eloquent screenshots of the data the Facebook Insights provides:

Facebook Insights: Likes vs. Shares

Facebook Insights: Demographics Analytics

With Facebook Insights, your choice is easier

Now you have a better tool to help you decide which button works best for your blog: Facebook Like or Facebook Share. Although my personal favorite is the Like button, I’d recommend using both of them for a while and simply compare in the Facebook Insights dashboard which one performs better, and only take a decision after you’ve come to a strong conclusion.

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Soon after one starts blogging, the fact that just posting the entries and waiting for an indefinite “them” to come is not really working well hits you. Posts need exposure, especially for new blogs that don’t have an established readership. Even when we’re talking about a well known blog, the audience has its preferences when it comes to where they like to receive the latest updates. And Facebook is one of those places where you can reach a lot of new or returning visitors.

As it happens with any other social media channel, the blog author’s connections are limited. But their readers come with their own friends that might be interested in what the blogger has to say. So making it easy for them to share your fresh stories on Facebook is important. You’re faced with two options – going for the Facebook Share button or choosing the Facebook Like or Recommend button that’s so popular right now.

Most times, Share buttons are placed at the beginning of the post. They’re easy to spot and a visitor shares the story with a few clicks. Recommend or Like buttons are usually smaller and harder to spot, especially when there are no prior recommendations. Yet when a few people have already clicked the like button, you’ll see how many of them have done so and if they are people in your network, their photos will also appear.

The names of those who have already recommended the story add credibility. If your friends, the people whose updates you follow, think this story is worth reading and sharing, it probably is. The one seeing the recommendations will more likely read and share it.

It’s also important to note that a single click on the Facebook Like button is a lot easier than a Share. People find it fast and painless and don’t think of it as a big effort. They just push the button and continue to read the story or its comments.

If you’re inclined to choose the Like button, you now need to consider Facebook visibility! A simple like comes with a quick update on the Facebook feeds saying X likes the Z story. A share comes with a link to the story, an excerpt and eventually a photo. If the person sharing it adds their comments, they will also show up on their wall and in their friends news streams.

The trick is the Facebook Like button also allows visitors to add their comments and share the story. But people sometimes overlook this feature. The option to add your comments and post them to your Facebook page shows up after liking the story. So a second action is required, which some would choose to say no to.

Best solution to decide which to use? Trial and error! Add each button to your website and see how people react. Add them both for further testing and see what the outcome is. Then decide which button suits you better!

Have you added Facebook Like and/or Facebook Share buttons to your blog? Which worked better in your case?

Free PDF eBook: Corporate Blogging Guide by Blogsessive

There are a lot of bloggers out there that write great content and even if they get a decent amount of traffic, some of them don’t seem to have a lot of interaction with their readers. On top of that, some of them might discover your site from the search engines and never come back again, even if they liked it. Seriously, they could have forgotten your URL or website name.

Your goal is to grow as much as possible with your current traffic. There are many different ways to get more traffic to your blog or website, but why not establish a better connection with your current readers from the start. Master this and then you can work on getting more unique visitors later on. So listed below are some ways to accomplish this and brand your website or blog:

1. Email Optin Newsletter Form

One of my favorite suggestions is to display an email opt in newsletter form on your site. If you’re using a WordPress blog platform, then you can place it in a widget on the side. In order to get an opt in form, you will need to sign up for a email service such as Aweber, Constant Contact, along with multiple others out there.

Another tip is to choose a newsletter form that is eye popping and has a good call to action. Then once you got a large list of email subscribers, you can easily email them about a new post that you made. This is more direct than having them subscribe to an RSS feed because the message is sent straight to their email address. RSS feed subscriptions can also be powerful and should be used along with email newsletters. Also, RSS is free so don’t forget to display a RSS feed on the site as well.

2. Subscribe to Comments Plugin

Another favorite tip is to use a free plugin called “Subscribe to Comments” for WordPress. Quick Online Tips uses this itself as shown on the bottom of the comments section and all they have to do is check the box. This allows readers to get email notifications after they submit a comment. That way they don’t have to keep checking up on the blog to see if someone answered their question.They just get an email that shows any comments placed after them and it gets more exposure to your blog so they are more likely to reply to the conversation. It gets them coming back to your blog.

3. Social Media

This has been discussed before, but you sometimes need to do more than the average person does. Instead of posting to social media sites and expect people to start following you, go out and read other peoples information and leave comments. You should look for targeted and similar subject areas. For an example, in Facebook you can do a search for your topic and register on a fan or group page. Sometimes there are thousands of people registered on one fan page. By interacting with a large fan page and leaving a link to your site in the signature can help get people to notice you.

4. Conversations with Readers

My third tip is to actually interact with your readers on the blog. Write a sentence or two at the end of your blog post telling them how much you would appreciate a comment or tell them to ask a question. Then come and reply to their questions or think of some to ask them. Usually having them ask questions will help lead you to more blog post ideas because some people start to become stuck with new ideas to write about. So this can be a big helper to keep your blog fresh with ideas and the readers will be more eager to come back for the whole post.

I hope this has helped and if you implement these tips you will see your blog grow. With that said, please share your own experiences, or thoughts or any question that you might have. I appreciate any feedback or if you have a tip, leave it in the comments section. Thank you!

About the Author

This is a guest post by writer Eric Woolf from the Pixels and Dots web design team. Please leave him your comments below or on the Pixels and Dots blog.

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As promised a while back, I’ve finished editing the Corporate Blogging Guide in PDF eBook format. So, today I give you the chapters you’ve had the chance to read online plus a whole new chapter (8. Technical aspects) and some bonus tips to guide you in your corporate blogging adventures!

How to download the eBook?

In order to download the ebook, all you have to do is to subscribe for free to Blogsessive’s RSS feed (if you haven’t done so until now) and you’ll find the download link at the end of each article in the feed.

eBook preview and contents

Here are two screenshots of the book’s cover and the contents page:

Don’t forget to subscribe…

… to Blogsessive’s RSS feed to download the eBook and to stay updated. There are plenty more freebies in the works, including a new WordPress theme and my second eBook: “From Zero to Blogging Hero: 100 Blogging Tips”

Enjoy the eBook friends!

PS: Please do not link to the download link in the feed. Instead, if you wish to promote this ebook, link to this post. Otherwise, I will consider it spam and wrongful usage!

Free PDF eBook: Corporate Blogging Guide by Blogsessive

A blog’s success is measured through both its number of active readers or of RSS subscribers and its performance in traffic: number of page views, of unique visitors, popularity, page rank and many others.

There are a few methods to obtain the needed statistics to track and measure such indicators.

1. Access and traffic statistics

Google, the most powerful and popular search engine in the world, provides bloggers with traffic statistics though its free Google Analytics service.

By choosing a free Google Analytics account, you can view stats regarding your blog’s page views, number of unique or returning visitors, keywords used to reach your blog, the most visited pages you have posted, geographical tracking of your visitors and much more.

Google Analytics is currently considered to be a very accurate and relevant tool. Other services you might consider are StatCounter or Woopra with its live tracking and analytics features.

2. Indexing statistics

The number of pages indexed by a search engine and their position in search tops reflect the indexing rank of a site.

Do you want to find what your indexing results are for two of the most important search engines are? Google and Yahoo offer you two critical tools for any website administrator:

1. Google Webmaster Tools (XML Sitemaps)
2. Yahoo! Site Explorer

You can check the number pages from your website indexed by Google by typing the following in the search box:

site:www.domainname.com

You can also check the number of outside links your website’s pages receive by typing the following:

link:www.domainname.com

3. Popularity statistics

Traffic, accessibility, search engine exposure levels as well as content relevancy and its focus on certain niches all contribute to your blog’s popularity.

The popularity is statistically tracked by a range of online services, of which the most relevant are:

1. Alexa
2. Compete
3. Quantcast
4. Technorati (Blog dedicated service)

4. Statistics’ relevance

A thorough analysis of your blog’s stats will help you identify its strong spots and the type of content best suited for its audience. It will also help you determine its weak spots or to improve your content and focus more on covering certain areas of interest.

Yet make sure you never forget that blogs are maintained through relevant, interesting and fresh content, not statistics!

This concludes the “Corporate Blogging Guide”! I hope you all found it useful and share it with those who you think might need the information provided here. A PDF version of the guide is also in the works and will include an additional chapter.

Other chapters of the Corporate Blogging Guide

Chapter 1: Introduction to Blogging
Chapter 2: Critical Questions Before Launching a Corporate Blog
Chapter 3: Setting up Goals and Blog Positioning
Chapter 4: Types of Corporate Blogs
Chapter 5: Blog Editors & Editorial Policy
Chapter 6: Blogging Tips to Get You Started
Chapter 7: Blog Performance Tracking Tools (current)

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Happy Halloween folks! As you might have noticed, Blogsessive has changed its “clothes” on this special occasion. Don’t worry, the nerd will be back tomorrow, when Dracula “leaves the building”.

Now, since this is a special occasion, the topic for today’s article has been inspired by a comment I received on part 6 of the Corporate Blogging Guide:

I think we all start our blogs worried people might not like us and when they do, we don’t want to change for fear of losing readers. I’ll take experiments to stagnation any day.
David Walker

The moment I read David’s comment I knew he made a really good remark. It is fear that keeps us in place. It is fear that keeps us from “spreading our wings”. We abide all the rules and all things that we know for sure will work and hope to be the next blogging “rockstar”. But, do you really believe those “rockstars” we all follow are there because they are copycats? Because they follow rules? Or might it be possible that they are the ones creating new rules? Might they be the ones revolutionizing the concepts?

Do you want to be a better blogger? Then…

Don’t be afraid to stray from the pattern!

What worked for other people, might work for you. But it might not also. Do you want to be another face in the crowd, or “the inspiration” for the crowd? If you want to inspire, then find the unexplored paths. Lead people to places they did not visit before! Try, try, and then, try again. Who cares if an experiment fails? You lost 3 subscribers? OK! Move on, fight to find that something that will get you 300 subscribers in return!

Don’t be afraid to be yourself!

It’s your blog! I’m not saying you should be an a*s, but if you have an opinion, put it out there. If you’re not comfortable with your own views and opinions you should not blog. Blogging is about being personal. You need to have your own voice, different than the voices you hear in the crowd around you! Out of 10 people that say the same thing, only one will go down in history for saying it the best way, his way!

Don’t be afraid to lose battles!

No one is victorious every time. It’s all about winning the war, right? I’ll give myself as an example here. I’m still “fighting this blogging war”. I lost battles. You’ve noticed the time I spent away from the blog. It was a lost battle. So, I took the time to find the right resources to continue “the war” and I’m back. Have I lost something along the way? A couple of email subscribers. I do get why they are not subscribed anymore, but those who believe in you and support you will be there, for better or worse. (Thanks again folks!) Everything that you lose, can be built again. We’re not born with these. We’re born naked. With the right mind set on it, we can overcome loses.

Don’t be afraid to dream!

Dream. Hope. Believe! If you don’t set your mind to the higher target, you’ll never achieve it. Know your limits, and when you know them, set your standard above them. It’s the only way you can actually reach your limits, because it’s hard to avoid falling in the trap of indulging into small victories or sufficiency.

It’s Halloween folks, but on this day, you should NOT be afraid!

Free PDF eBook: Corporate Blogging Guide by Blogsessive

Regardless of the blog type you choose, be it personal or corporate, the following pieces of advice are meant to guide your steps in your future blogging activity. These are the most important blog tips you’ll need to follow when starting a new blogging adventure!

1. Look for ideas at any time and in any place

A conversation in the subway, a debate or piece of news heard on the car radio, anything can turn into a new topic for your blog. Keep your mind open and tune your hearing, combine them with good analysis skills and you will have some killer weapons in your arsenal.

2. Raise and maintain interest

An attractive first paragraph is not enough to maintain the reader’s interest throughout your blog post. “Start big, finish bigger”. Provide new hooks in small doses to keep your readers interest throughout the article.

3. Generate the conversation and take part in it

Often times, bloggers are compared to journalists, and their blogs to newspapers (usually tabloids, not broadsheets). Yet blogs and online newspapers differ exactly where they are also alike – the comments section. Newspapers use the comments section to allow users to express their frustrations and almost never moderate them. The classic journalistic style rarely requires an answer or any feedback, usually being limited to presenting the facts or expressing an opinion.

The main ace bloggers play is their power to start conversations and to keep them going by being part of them.

4. Make sure you provide quality information

If your new blog post is based on personal opinions, make sure they have the required features to become points of reference. If you’ve used other sources for it, make sure you check their credibility and quality first.

5. Never promise more than you can give

Failing to deliver everything you have promised will lead to a significant decrease in a blog’s credibility and popularity. Teasers do work, but only if what you were teasing readers with becomes reality.

6. Offer help

Nothing pleases blog followers more than getting help from a field expert. Whenever you have a spare moment, help those in need of your professional help. Make sure to reply their comments and their emails.

7. Links are sacred

Are you quoting a source? Then link to it! Are you publishing survey results or statistics? Link to those who have created them. Are you expressing your opinion regarding something that has been published on another blog or online outlet? Link to the initial article. Why?

1. Because it helps prove the quality of the provided information and places them in a broader context;
2. Because it is a nice way to thank those who have inspired you to find a new topic for your blog.

If you have already discussed a certain topic in previous posts, link to them at the end of the current article. This helps those interested in the topic to get more details on it.

Additionally, a solid inbound and outbound linking policy will help your blog rank better in search engines.

8. Never, ever…

Do any of the following:

1. Attack someone else’s stand on an issue if you are not 100% sure of your own. Make sure to provide arguments to sustain it;
2. Publish someone else’s content without having their permission to do so.
3. Start open conflicts with your blog commentators. Keep your cool!
4. Allow the needs vs. solutions balance incline towards the former in your posts. Provide more solutions than debates over what’s needed.
5. Shy away from commenting on similar or competing blogs. As long as you don’t do it to shamelessly plug your blog or attach the author, your contributions will be valued and will direct more readers towards your own posts.
6. Take all blogging advice as laws. They are only pieces of advice. Experiment with them and see which work better in your case.
7. Fill your blog up with plugins, widgets and other useless elements. We are ultimately talking about a corporate blog. You really do not want to compete in MTV’s “Pimp my blog” competition!
8. Postpone for too long your blogging platform and plugins update. Don’t be the first to do it either, to make sure bugs are found and solved, but don’t be the last one either!

9. And the most important piece of advice…

….I’m going to ever give you is to never be afraid of EXPERIMENTING. Experiment with different tones, new post types, new topic approaches.

Stay fresh!

Other chapters of the Corporate Blogging Guide

Chapter 1: Introduction to Blogging
Chapter 2: Critical Questions Before Launching a Corporate Blog
Chapter 3: Setting up Goals and Blog Positioning
Chapter 4: Types of Corporate Blogs
Chapter 5: Blog Editors & Editorial Policy
Chapter 6: Blogging Tips to Get You Started (current)
Chapter 7: Blog Performance Tracking Tools

Free PDF eBook: Corporate Blogging Guide by Blogsessive