Optimizing your Blog for Google Panda
The recent update made by Google (Panda) is the first major change since 2009. There were many blogs that were affected by this update. Some experienced a drop in their traffic, while some experienced a surge. Whatever change your blog experienced, I’m sure you have noticed a lot of buzz around these algorithm changes. What is Panda all about? Let’s take a look:
No gibberish
According to Google, the Panda update was made to enhance the quality of search results. This made spammy sites disappear from the results. Though there still are some gibberish sites on search results, there are many websites that were pushed down in the search rankings. The Panda update is not perfect, but it did make considerable changes.
The update targeted low quality sites with superficial and shallow content, and brought down their rankings. The websites that were hit the hardest by Panda were content farms and article sites.
Click here to read the full blog post!
WordPress Essentials: All in One SEO Pack vs WP SEO by Yoast
For those people who have been using WordPress for years, the first plugin that they would recommend anyone starting out with the WordPress format would be the All in One SEO Pack. All in One SEO Pack was one of the first comprehensive WordPress plugins and since it was launched has been downloaded over 8 million times. It is without doubt the daddy of all WordPress plugins and the one most people download first when they set up their WordPress blog.
All in One SEO Pack allows you to quickly and simply configure the meta tags, meta description and Title for each and every post that you write for your WordPress site. This is particularly useful because WordPress will use your blog tag as a keyword. Thus the plugin is brilliant for customizing every post or webpage to get the maximum benefits of optimization. This automation of the SEO process is brilliant for beginners, because it not only generates the correct tags but it also avoids duplicate content.
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Blog SEO Tips: Are keywords that important?
A few days ago I received a comment on one of Blogsessive’s older posts on SEO & keywords. That comment got me a little worried about the fact that due to people spreading incomplete information, or just putting out statements like “Google doesn’t care about keywords”, some of you might think that having a keyword strategy is pointless. This is what reader David Housman asked:
I thought that search engines had stopped factoring keywords into relevancy?
The source of this belief is probably a post published on the Google Webmaster Central Blog back in September 2009 in which Matt Cutts refers strictly to Google not making use of the keywords META tag in order to calculate a search result’s relevancy to the search query.
In other words, you could type 300 keywords of your liking there. Google will just skip them entirely and rather decide if the result is relevant only based on the content itself. This doesn’t mean that the Google bot will ignore your keywords. It means that it will consider only those keywords present on page, in the content. That’s why it is extremely important to write your blog post from both the perspective of a human reader and a search engine bot.
I’m not going to get any deeper into the topic of writing SEO friendly content. Just remember that it’s a must if you want to rank high for certain keywords and phrases. For more information please read some of the articles I have published here in the past:
Free PDF eBook: Corporate Blogging Guide by Blogsessive
As promised a while back, I’ve finished editing the Corporate Blogging Guide in PDF eBook format. So, today I give you the chapters you’ve had the chance to read online plus a whole new chapter (8. Technical aspects) and some bonus tips to guide you in your corporate blogging adventures!
How to download the eBook?
In order to download the ebook, all you have to do is to subscribe for free to Blogsessive’s RSS feed (if you haven’t done so until now) and you’ll find the download link at the end of each article in the feed.
eBook preview and contents
Here are two screenshots of the book’s cover and the contents page:
Click here to read the full blog post!
How a Great Backlink Can Make You An Instant Success
A few weeks ago I was driving down the highway. It was late at night and I was tired. The radio was starting to put me to sleep. Suddenly a song come on that woke me up – I could not believe what I was hearing. The song was that bad.
I am no expert when it comes to music. The last time I played an instrument was in grade 6 music class. It was the xylophone – I simply had to hit a a couple keys with a wooden mallet whenever the teacher pointed at me. I do not know anything about timing, rhythm or beat. But I do know how to listen to music. I know what music should sound like.
What I heard on the radio was not music – it was painful noise. No rhythm, no beat and the singing was nothing more then a girl squealing forced rhymes. I listened to the whole song just to find out if it was some kind of joke. Would the DJ admit that it was something his 5 year daughter composed and asked daddy to play on the radio? But at the end of the song the DJ only said, “… and that was The Shaggs”
RockinSEO.com – A Free Keyword Tracking SEO Tool
A while ago I wrote about a cool project that allows users to check how their blogs and websites stack against their competitors, Review My Web. Today, I’d like to present you with another free (and so useful) tool, from the same developer: RockinSEO.com.
Free Keyword Tracker
Yes, that’s what you get with RockinSEO. You get to track your website’s results in Google, Yahoo and the recently released Bing for up to 20 keywords, for free. More than that, for the same keywords you can compare your results with those of up to 3 competitor websites or blogs.
The results are easy to read and interpret as you can see in the following screenshots:
Track search engine keyword position
New WordPress Plugins You Might Want to Try
While working on a couple of WordPress projects these days, I’ve been on the look out for some new WordPress plugins. During my searches I’ve come across some really cool and useful plugins that you might want to check out too.
Manual Related Links
Tired of the old and sometimes irrelevant automated “Related posts”. This new WordPress plugin allows you to hand pick the links to be displayed at the end of your posts. Also works with off site links. Some might think that it’s a waste of time, other like me will see the value in giving the reader really relevant, hand-picked links.
Download hereWP Version: 2.7+
Author: Aaron D. Campbell
WP htaccess Control
No need to access the FTP or the cPanel anymore to add rules to your .htaccess file. With WP htaccess Control you get to do that from the comfort of your WP Admin screen.
Download hereWP Version: 2.7+
Author: António Andrade aka Dardna
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Blog SEO Tips: Top SEO Mistakes to Avoid
If you’re a blogger, by now you have already found out that the majority of your blog’s traffic comes from search engines and social media & bookmarking sites. There is a lot of information available on any of these two traffic sources to help you get started in either optimization you choose to make, although I would suggest you do both, to diversify your incoming traffic.
I know that for many start-up bloggers, the blogs they manage are probably the first contact they had with a website from the role of an administrator, and surely the first contact they had with the concept of SEO (Search Engine Optimization). In terms of blog optimization, I have shared with you a few articles in the past that offer a good range of blog SEO tips, so, in case you need to refresh your memory, feel free to go through them again.
The problem is that even with the available information, those new to the concept of SEO tend to try anything and everything, without taking the time to decide what’s best and what could actually damage their rankings. In what follows I’m going to present a list of the top SEO mistakes you must avoid.
Click here to read the full blog post!
Blog SEO Tips: XML Sitemaps and the Google Webmaster Tools
Back in 2005, the folks at Google took on an “experiment” that later proved to be a very popular tool for webmasters and SEO people: the Google Sitemaps. Their exact words on the official Google blog were:
We’re undertaking an experiment called Google Sitemaps that will either fail miserably, or succeed beyond our wildest dreams, in making the web better for webmasters and users alike.
Ever since sitemaps where added, the Google Webmaster Tools became more and more used and useful, many new features being added over the time.
How do sitemaps help you?
Based on the main reasons that lead to this successful “experiment”, sitemaps are meant to improve the way your website is indexed and crawled by the GoogleBot.
Furthermore, through the Webmaster Tools interface and using sitemaps, you have access to vital information such as pages that could not be crawled, broken links, search queries that returned your website’s content, queries that drove traffic to your website and many more features worth discovering and using.
How do I build a XML sitemap?
As a blogger, you should not worry about that. Arne Brachhold developed a wonderful WordPress plugin that is very easy to manage and automatically generates a standards-compliant XML sitemap based on your blog’s structure. This is one plugin that I include in every WordPress blog I create or administrate, so, from my point of view, it’s one that I “could not live without”, so I highly recommend it.
Download Google XML Sitemaps Generator Plugin here.
Once you have the sitemap ready, it’s time to upload it to your Google Webmaster Tools account. In order to access these tools, all you need is a Google account. You can use your Gmail login info to access them.
Click here to read the full blog post!
Advantages of Long Tail Keywords Optimization
When you want to attract more virtual footfalls and internet traffic volume that would translate into sales, you have to learn how to use relevant keywords to optimize for. The right keyword selection is the first and foremost criterion of search engine optimization – SEO.
Approaching the Long Tail Keyword Optimization Process
In order to succeed in search engine optimization you need to use informative, unique and keyword targeted content for optimum conversion.
Of relevant keywords, 60% to 70% of the net organic internet traffic experienced by a website is taken up by long tail keywords. And if you are an optimizer you must capitalize on long tail keywords because they bring in genuine customers and insure conversion.
The traffic brought in by long tail keywords is usually targeted for a niche clientele, and that results in high conversions rates.
Click here to read the full blog post!