Free PDF eBook: Corporate Blogging Guide by Blogsessive
As promised a while back, I’ve finished editing the Corporate Blogging Guide in PDF eBook format. So, today I give you the chapters you’ve had the chance to read online plus a whole new chapter (8. Technical aspects) and some bonus tips to guide you in your corporate blogging adventures!
How to download the eBook?
In order to download the ebook, all you have to do is to subscribe for free to Blogsessive’s RSS feed (if you haven’t done so until now) and you’ll find the download link at the end of each article in the feed.
eBook preview and contents
Here are two screenshots of the book’s cover and the contents page:
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How a Great Backlink Can Make You An Instant Success
A few weeks ago I was driving down the highway. It was late at night and I was tired. The radio was starting to put me to sleep. Suddenly a song come on that woke me up – I could not believe what I was hearing. The song was that bad.
I am no expert when it comes to music. The last time I played an instrument was in grade 6 music class. It was the xylophone – I simply had to hit a a couple keys with a wooden mallet whenever the teacher pointed at me. I do not know anything about timing, rhythm or beat. But I do know how to listen to music. I know what music should sound like.
What I heard on the radio was not music – it was painful noise. No rhythm, no beat and the singing was nothing more then a girl squealing forced rhymes. I listened to the whole song just to find out if it was some kind of joke. Would the DJ admit that it was something his 5 year daughter composed and asked daddy to play on the radio? But at the end of the song the DJ only said, “… and that was The Shaggs”
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RockinSEO.com – A Free Keyword Tracking SEO Tool
A while ago I wrote about a cool project that allows users to check how their blogs and websites stack against their competitors, Review My Web. Today, I’d like to present you with another free (and so useful) tool, from the same developer: RockinSEO.com.
Free Keyword Tracker
Yes, that’s what you get with RockinSEO. You get to track your website’s results in Google, Yahoo and the recently released Bing for up to 20 keywords, for free. More than that, for the same keywords you can compare your results with those of up to 3 competitor websites or blogs.
The results are easy to read and interpret as you can see in the following screenshots:
Track search engine keyword position
New WordPress Plugins You Might Want to Try
While working on a couple of WordPress projects these days, I’ve been on the look out for some new WordPress plugins. During my searches I’ve come across some really cool and useful plugins that you might want to check out too.
Manual Related Links
Tired of the old and sometimes irrelevant automated “Related posts”. This new WordPress plugin allows you to hand pick the links to be displayed at the end of your posts. Also works with off site links. Some might think that it’s a waste of time, other like me will see the value in giving the reader really relevant, hand-picked links.
Download hereWP Version: 2.7+
Author: Aaron D. Campbell
WP htaccess Control
No need to access the FTP or the cPanel anymore to add rules to your .htaccess file. With WP htaccess Control you get to do that from the comfort of your WP Admin screen.
Download hereWP Version: 2.7+
Author: António Andrade aka Dardna
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Blog SEO Tips: Top SEO Mistakes to Avoid
If you’re a blogger, by now you have already found out that the majority of your blog’s traffic comes from search engines and social media & bookmarking sites. There is a lot of information available on any of these two traffic sources to help you get started in either optimization you choose to make, although I would suggest you do both, to diversify your incoming traffic.
I know that for many start-up bloggers, the blogs they manage are probably the first contact they had with a website from the role of an administrator, and surely the first contact they had with the concept of SEO (Search Engine Optimization). In terms of blog optimization, I have shared with you a few articles in the past that offer a good range of blog SEO tips, so, in case you need to refresh your memory, feel free to go through them again.
The problem is that even with the available information, those new to the concept of SEO tend to try anything and everything, without taking the time to decide what’s best and what could actually damage their rankings. In what follows I’m going to present a list of the top SEO mistakes you must avoid.
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Blog SEO Tips: XML Sitemaps and the Google Webmaster Tools
Back in 2005, the folks at Google took on an “experiment” that later proved to be a very popular tool for webmasters and SEO people: the Google Sitemaps. Their exact words on the official Google blog were:
We’re undertaking an experiment called Google Sitemaps that will either fail miserably, or succeed beyond our wildest dreams, in making the web better for webmasters and users alike.
Ever since sitemaps where added, the Google Webmaster Tools became more and more used and useful, many new features being added over the time.
How do sitemaps help you?
Based on the main reasons that lead to this successful “experiment”, sitemaps are meant to improve the way your website is indexed and crawled by the GoogleBot.
Furthermore, through the Webmaster Tools interface and using sitemaps, you have access to vital information such as pages that could not be crawled, broken links, search queries that returned your website’s content, queries that drove traffic to your website and many more features worth discovering and using.
How do I build a XML sitemap?
As a blogger, you should not worry about that. Arne Brachhold developed a wonderful WordPress plugin that is very easy to manage and automatically generates a standards-compliant XML sitemap based on your blog’s structure. This is one plugin that I include in every WordPress blog I create or administrate, so, from my point of view, it’s one that I “could not live without”, so I highly recommend it.
Download Google XML Sitemaps Generator Plugin here.
Once you have the sitemap ready, it’s time to upload it to your Google Webmaster Tools account. In order to access these tools, all you need is a Google account. You can use your Gmail login info to access them.
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Advantages of Long Tail Keywords Optimization
When you want to attract more virtual footfalls and internet traffic volume that would translate into sales, you have to learn how to use relevant keywords to optimize for. The right keyword selection is the first and foremost criterion of search engine optimization – SEO.
Approaching the Long Tail Keyword Optimization Process
In order to succeed in search engine optimization you need to use informative, unique and keyword targeted content for optimum conversion.
Of relevant keywords, 60% to 70% of the net organic internet traffic experienced by a website is taken up by long tail keywords. And if you are an optimizer you must capitalize on long tail keywords because they bring in genuine customers and insure conversion.
The traffic brought in by long tail keywords is usually targeted for a niche clientele, and that results in high conversions rates.
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How to Write a Good Link Bait Blog Post
The internet is filled with websites competing for the same niche, which makes it very difficult to attract visitors to each individual website. Without proper promotion, a website could just sit idle for days, weeks or even years and people wouldn’t notice it.
Website owners know this fact, so they have learned to adjust to the online fast-paced environment and one method of promoting websites they’ve come up with is to use link baits on their sites.
In this article you’ll find out what is a link bait, what types of link baits are there and how to plan and write the perfect link bait blog post.
What is Link Baiting?
The term ‘linkbait’ is used to describe a tool for websites designed to “lure” or generate incoming links to a particular site. It is there for the purpose of attracting web users to visit a website (increasing traffic), and as a result, they generate material which is linked and picked up by other sites.
Link baiting also pushes a site up on the search engine ladder, as a lot of search engines look at how many websites link back to yours, their quality, and measure your site’s value through these links.
Link baits definitely help promote a website, although not all link baits can be considered “good”. There are two basic types of link baits: good and bad link baits, based not on their effectiveness, but on their “attitude”.
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Educated Clients Are Good Clients
I believe that educated clients, who understand your job as a SEO specialist, are good clients. That way you avoid misunderstandings, many frustrating situations for you and your client and you may work more efficiently.
A client that nods their head just to get rid of you. on the other hand, needs more time to work on, more time to explain anything and thus, you lose time that you could spend on implementing the SEO strategy. And even then, you are never sure if the client actually agrees with you or still wants to get to their own business. You simply waste time and money with that kind of attitude.
Teaching your clients about SEO
That’s why, before starting a SEO campaign, you should educate your client in SEO/SEM. I’m not talking about deep training, basic things should suffice. If you don’t work directly with your employer, but with a certain team (marketing or web design agency) you should focus on giving them a glimpse on what SEO is (and what is not).
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Blog SEO Tips: SEO-Friendly Content is the Key
What is SEO-friendly content and why is it important? Where is the limit between helpful and spam? The answers to these questions are essential to producing high quality, high ranking web content.
What is SEO-friendly content?
Basically, SEO-friendly content is the type of content that is both interesting and helpful for your blog readers as well as attractive for search engine spiders, which leads to better rankings.
Think of this kind of content as the intersection of publishing high quality posts with the search user’s need to find that relevant, quality content. It’s the most basic search engine promotion you could do.
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