Authority Bloggers are Built for Success
These days we keep hearing about authority bloggers, about how they manage to build and maintain successful blogs and aside project, about the massive traffic they receive. Along with them, more and more people start new blogs dreaming of becoming successful and making money blogging.
It’s not an easy task, but if you approach it from the right perspective, you are more likely to achieve your goals.
Your Main Goal is to Make Money Blogging?
That’s alright! As long as it is a legitimate activity, no one will blame your desire to improve your lifestyle. Sure, we’ve talked about how many fail when starting a money making blog, but that’s only because they’ve based their strategy on the wrong premises.
A strategy is like planning a chain reaction towards your ultimate goal. It’s OK to think and dream big, but act in small steps.
So, as you can see, it all starts with the desire to satisfy our needs, but only a few are willing to take the required actions.
Believe it or not, becoming an authority blogger is not that hard, but it starts with really wanting to be one and doing so by respecting 3 basic principles.
The Basic Principles of Being an Authority Blogger
1. First and most important, you need to have a good expertise in the field you’re blogging about. It is obvious that experience is needed in order to guide people into following your advice, otherwise, why would they follow you?
2. People have needs, just as you have. Put your expertise at work for your followers. Share, help, educate.
3. Always expand your knowledge. An authority blogger is open to new ideas. Experiments with new concepts and shares the results with his readers. Communication skills and a good relationship with his community are vital.
The above principles relate solely to your own actions and don’t depend on external factors. It’s only a matter of personal choice and action.
The Wrong Perspective
There’s this idea that authority bloggers are those able to attract massive amounts of traffic. While it’s not entirely wrong, it’s not the healthy way to approach this matter.
Sure, traffic it’s a pretty important factor when it comes to judging a blog’s success, but there are enough examples of people getting great traffic and making a fair amount of money through blogging while their opinions don’t count for much.
In order for traffic to turn you into an authority blogger, it has to:
- Convert into community traffic, those loyal readers I keep telling you about;
- Convert into referrals, people that promote your articles and blog out of their own desire to help;
- Convert into relationships. Of course, networking is and has always been an important step in authority building.
Are You an Expert? Become an Authority Blogger!
If so, all that it takes to become an authority blogger is to start helping others. Genuine desire to help will always set you on your path to success.
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how i gain the expertise? you see, i start the blog about bloggin.. why? simply because i enjoy most reading about it, im not expertise in it but i love to read and talk/write about it.. so what your opinion about my concern(problem).. btw first time here..
I thought this was a good article because it raises an interesting thought regarding how you share your expertise.
First and foremost I think it’s important for anyone who is wanting to become an authority blogger to get very clear on their revenue model (especially if they are looking to translate this authority into a full-time income).
So if you plan to generate revenue from advertising, then your entire focus becomes creating a blog that gets eyeballs (traffic).
However, if your focus is to also sell your own information products, then you would have a slightly different approach (although traffic is still important).
Either way, I agree that a plan is definitely important. It’s just hard to build without knowing your business model first.
izzat aziz: Expertise is gained in time, by study and practice. If you don’t have blogging experience and still want to start a “blogging blog”, maybe the more appropriate approach would be one of a blogging diary, a journal to follow your first steps in the “blogging industry”. One that later will provide advice from personal experience and proven facts.
Good luck with your blog!
Stu: Whichever way you put it, traffic is important. The only thing that’s different between the two targets is the quality of the traffic.
A blogger that’s more interested in “selling” services and consulting would look for more focused and convertible traffic.
An ad-driven blog will most likely be less concerned about traffic quality, referrals and so on.
Although, services, sometimes, sell much better than a few AdSense banners, and those consulting contract can be “gained” from only – lets say – 100 visitors per month, truly focused on your product, not 500.000 visitors clicking like crazy on Ads.
Since it’s my first post here, I don’t want to seem very offensive to some of you guys ( or do I?) but I don’t really like people who start a blog just to make money.
For me, this is like singing music just to sell your albums, not giving a dime about your fans or supporters.You just do what the mass wants you to give them.
Anyway, I must admit, I don’t really read blogs, even though I have one, because most of them are just plain comercial, but this is the most proffesional blog I’ve seen.Smart, nicely “dressed up”, helpful and always looking to improve OUR skills.
Good job with the blog.
great post. I recently wrote a post about how being an authority in your online niche will help you make more money online….