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What Does It Take to Make Blogging a Mass Phenomenon?

Two days ago I wrote a post on a Romanian blog in which I stated that we cannot talk about a blogging phenomenon without having more than five or six truly successful niche blogs. We cannot talk about a real blogosphere made out of tweet-like posts and YouTube embeds.

The post gathered quite a few comments, positive and negative also (which I was sure I’ll get). And now, I would love to read you opinion on my previous statement. I guess this could be applied to each country where blogging is still in its initial stage.

So, tell me: What does it take to make blogging a mass phenomenon, in your opinion?

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This article has 7 comments

  • I was under the impression that blogging already is a “mass” phenomenon. It’s true, only a hand full really ever become very popular, but for every popular blog there must be tens of thousands of less popular ones. Wouldn’t this constitute massive?

  • As I specified, I was referring to a smaller, emerging “market”.

    In Romania, blogging takes its first steps. Sure, it’s a few years old now, but only in the last couple of years advertisers decided to keep an eye on blogs, publishers started to monetize them, readers to see blogs as an alternative to a few stiff online versions of newspapers and so on.

    And I’m pretty sure Romania is not the only country that goes through this stage now, even considering the fact that Romania is a great outsourcing resource for the international IT & Development market.

  • I understand the clarification now.

  • For blogging to be a mass phenomenon, I’d think that there’d need to have more every-day people blogging, to the point that it’s very commonplace. Possibly to the point of not looking at someone with a blog and saying “Oh hey, look, a blogger!”, but thinking of them as just another person writing on a blog, as you and your friends are doing as well.

    You may do that already, but not necessarily people who are as into the loop or on the internet as much you may be.

  • Nice blog you have here :)

  • Thank you Jennifer! Welcome to Blogsessive!

    @Brandon: I guess that us “techy” guys are pretty much used to blogs and blogging. Indeed, having blogging spread out through the less-techy people would be a great boost. But a question pops into my mind? Wouldn’t we see a quality decrease in blogging? This would lower the balance in favor of those “chit-chat” style blogs filled up with YouTube videos that nobody visits.

  • @Alex: I can’t really say yes and no, as I’ve only been with blogging for a short while, but I don’t think that the quality would really change all that much. I also don’t think that blogging is a fitting platform for such content and isn’t as responsive as it requires; whereas instant messaging and postings on social networking sites may return more fitting, and usually instant feedback. While some may try, and I’m sure they do, they may not succeed and move on to try other things.

    Sorry if something didn’t make sense or I didn’t explain something enough, my coffee ran out half way through and I’m already starting to crash.

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