ClickTale: User tracking and landing page optimization tool
A few days back I was reading this interesting post on BloggingTips.com on how to plug an eBook on your blog and I instantly remembered all those ugly looking eBook sales/landing pages that you STILL find all over the Internet, like we’re still way back in ’98.
Do you have a good product to sell on your blog? Then why not give it a real chance. Why tell your visitors straight from the sales page that they are either stupid (“Please X, let me buy your book for only $29.99!) or that your have no idea how to make a unique presentation for a unique item!
Yes, I’m sure that almost every internet marketer will tell you how those ugly pages are effective, and how their “call to action” phrases and messages are really effective. Allow me to disagree! I hate them. You hate them. We run away the second we land on them!
A sale is not make by the number of colors and fonts you use on your landing page. It’s not made by the number of screen scrolls a user has to make in order to get to the part where the “call to action” makes him feel small and stupid compared to you, the big internet marketing guru!
A sale is made based on the quality of your products and ease of the (guided) buying process!
How can ClickTale help?
I discovered this tool (ClickTale) while working with one of my studio‘s customers and i was impressed by how easy it is to use it and how much useful information it provides:
- Record and watch actual user browsing sessions (real-time);
- Link analytics;
- User behavior: click heatmaps, scrolling heatmaps;
- Form analytics;
- and more…
Here’s a quick presentation of the tool:
So, there you go. A good user tracking tool that will give you enough insight on your visitor’s behavior and will help you discover which are your sales/landing page weak spots. And the best part? There’s also an option of signing up for a FREE account (of course with limited capabilities).
Also, if you’re looking to go pro with this tool, the guys over at ClickTale have a damn good offer of 20% off for a 6-month plan and 40% off for the annual subscription.
Go, take a look at ClickTale, test it out and say NO to those ugly looking sales pages!
This post does NOT contain affiliate links and it’s NOT a sponsored post.
It’s a post about a tool which I believe will help you improve your online sales!
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seems like a really good tool, ive just launched a website for my home business so this will really help me getting to know my customers. Ill try the free service (as its free and i have nothing to lose!)and then we will see how it goes, thanks for this.
“as its free and i have nothing to lose!”
Exactly, Tracy! I mean, if we have the means to optimize our products and sales pages, why not make them better?
I want to say I love your comment “A sale is not make by the number of colors and fonts you use on your landing page. It’s not made by the number of screen scrolls a user has to make in order to get to the part where the “call to action” makes him feel small and stupid compared to you, the big internet marketing guru!”
As an internet marketer, I am constantly fighting off coworkers and clients who want to talk about colors and rounded corners when really we need to focus on making sure the product message is clear and users are not confused or irritated.
If you like ClickTale you should check out this article from Website Magazine:
http://www.websitemagazine.com.....-lane.aspx
I am affiliated with usertesting.com but the article covers other usability tools as well.