How to check and improve your WordPress SEO
You’ve finally got your WordPress blog online and your hopes up. You’re writing articles and expecting readers to drop-in soon, but time passes and nothing happens. You know your articles are a good reading, so why aren’t readers showing up? That’s because you need to improve your online visibility, your WordPress SEO score.
In my past article, Better Blog SEO Plugin, I’ve presented a tool to help you easily manage your SEO needs. Now it’s time to explain how to test the results, and if the results are not as good as expected, how to update your content and SEO accordingly.
Let’s say you’ve optimized your home page and/or post page for some keywords, but still search engines refuse to index you higher and searches for those keywords aren’t providing you with any visitors. Most probably, that’s because your content is not relevant in relationship with the provided keywords. At this time, you have 2 choices:
1. Rethink your website’s keyword list and meta tags
Scan through your posts, find the most common and relevant keywords and modify your keywords meta tag accordingly. Use these keywords in the page’s title tag and for the description try to get a small paragraph that uses in a logic and readable way the provided keywords. The closer this description comes to a text paragraph available on the page, the more relevant it will be.
2. Rebuild your most recent content around the old keywords.
This option is the most time-consuming, but if you know you’ve got a good keyword list, with good search engine results (only not for you), then it should worth the effort. Always keep in mind how much competition you have for that keyword list, and how powerful that competition is. Otherwise you’re efforts will be in vain. It’s always better to fight for 1.000 relevant results and get the most of it, that for 10.000.000 results and get none.
Once you’ve done one of the above steps, the best thing you can do is to check the results with one of the following free available online SEO tools:
DomainTools.com – The Whois tool available on this domain provides users with a SEO rating of the queried domain, as well as with a SEO browser to analyze you page from a search engine’s point of view. It also makes suggestions on the things that still need to be done to increase your SEO score.
SEOCentro.com – SEO Centro provides user with a very helpful, free online meta tag analyzer. This way you can learn more about your meta tags, their relevance and also the most popular keywords found in your blog’s content.
There are of course many more online SEO tools, but these 2 should be enough to help you find your way around your blog’s SEO.
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Good advice on the Domain Tools’ Whois! A powerful tool that not too many people use.
Thank you for the tips. SEO Centro was very helpful.
i will improve as soon
Thanks for the tips and most importantly, thanks for the link to SEOcentro! I just spent the last hour fixing my meta data. I’m showing all green now which makes me feel warm and fuzzy. I’ll be a regular reader of your blog now.
I’m off to go fishing now, so have a great day!
I’m fairly new to SEO and have seen some pretty useful (and some pretty dull!) tools, but SEOCentro is pretty sweet! Thanks for the very helpful info!
Cool tips. Will try to implement these. Thanks
Thanks for the helpful tips.
I have found that Google Adwords has an excellent tool for keywords on an already somewhat established site….
Thanks for the tips..These tools are pretty useful.
Thank you very very much. was a very good work
Thank you for the tips. SEO Centro was very helpful.
SeoCentro new to me ..thanks
Thanks. I think I’ll give your plugin a try. I need all the help I can get.
SeoCentro new to me ..thanks
This is a great article as most SEO articles don’t cover the testing part, and that makes all the difference. Most of our clients setup their SEO and just never think about it again. It’s definitely something you have to keep watching and seeing what works best for you.
Great advice! I am definitely going to implement some of the changes needed to improve the rankings.
Great info, thank you, but domaintool.com doesn’t show much info, especially about how to improve it, I found a site called websitegrader.com and it can help a little bit more, just sharing.
Love the info given on SEOCentro, it’s now part of the tool-kit.
Great site and great blogging tips keep them coming