Comments on: 3 Essential Questions to Ask Yourself Before Launching a Corporate Blog

By: Logon suunnittelu

Logon suunnittelu — Sun, 24 Jan 2010 11:49:42 +0000

This was a great post. Question 2 is very important. Do I really have something to put to my blog every week, perhaps 2-3 times, EVERY week..

By: Nettisivut

Nettisivut — Mon, 11 Jan 2010 19:52:21 +0000

Yeah! Nice tips, Thanks!

By: Kev Jaques

Kev Jaques — Tue, 05 May 2009 22:04:31 +0000

As Gerald pointed out, commitment is needed, in fact it’s a way of life for at least how long you are prepared to go with it.
Point 2 raises an interesting topic, too many people take things for granted, until they actually do it themselves and find out how exhaustive and the time and effort needed to put into keeping the research, analysis and posts going.

By: PelFusion

PelFusion — Mon, 27 Apr 2009 00:00:36 +0000

really nice tips…

By: Norman Flecha "STRAIGHTALK"

Norman Flecha "STRAIGHTALK" — Sun, 26 Apr 2009 04:03:03 +0000

Man this was a great article honestly.. hope to read more in the future…

By: Iain Broome

Iain Broome — Fri, 17 Apr 2009 10:31:49 +0000

This is a really useful post and raises some pertinent questions for me at the moment, particularly around the ‘resource’ factor. Time is money and all that.

Good stuff.

By: Free WordPress Theme: Empty Canvas | Custom Wordpress Theme Design

Free WordPress Theme: Empty Canvas | Custom Wordpress Theme Design — Tue, 14 Apr 2009 17:51:20 +0000

[...] About a year ago I released my first (turned out to be the only) free WordPress theme, called Corporate Sandbox. The theme is based on the Sanbox theme (no link, I think the website is being updated) and it’s the kind of WordPress theme that can easily be customized to match any brand or existing look and feel, making it ideal for corporate blogging. [...]

By: Alex, Blogsessive

Alex, Blogsessive — Tue, 14 Apr 2009 11:35:58 +0000

Mike, excellent observations. But also, when outsourcing the writing there’s the risk of loosing personality. Outside writers may not understand and “feel” the business as an insider does.

While hiring a writer may be a solution, investing a bit in training an “insider” or using the PR Department too could also turn out to be good moves.

By: Mike Seidle

Mike Seidle — Tue, 14 Apr 2009 11:22:25 +0000

To add to #1: Most company ignore existing customers and focus on just lead generation. This is a mistake because a blog and and a modern email deliver system are much easier to manage than writing an e-newsletter. You can post to the blog and have the email newsletter assembled automatically from blog content.

#2 is very important. It’s critical you understand the productivity impact of pressing amateur writers into duty writing the company blog. Think hard about outsourcing writing the blog if you lose more than $45 per post of productivity (NOT LABOR COST. Think lost revenues or project cost impact) to write a blog post.

By: Gerald Weber

Gerald Weber — Mon, 13 Apr 2009 15:48:24 +0000

Question #2 is the most important to me. You have to be realistic when answering your question. Ask yourself, “6 months from now, will I really be able to update my blog at least 3 times a week with quality content?” A blog is a commitment. Unfortunately, for most people, it turns out to be nothing more than a short term fling.

By: rob,BtG

rob,BtG — Sun, 12 Apr 2009 20:54:10 +0000

for most companies, a blog is a must have! and now, twitter too! and to promote your blog,
http://www.blogtogreat.com/200.....blogs.html

By: fas

fas — Sun, 12 Apr 2009 08:49:37 +0000

I can tell you 90% people don’t look at point number 2 and launch their blog which leads to it being ailing.

By: melor

melor — Sun, 12 Apr 2009 05:14:17 +0000

yeah, they’re not easy. it takes months before people recognized my business blog, we’re small enterprise. i dont know how long it takes for them to follow us, we just moved to paid hosting. all i got in mind is keep improvising. once you stop, it died.

By: Chetan

Chetan — Sat, 11 Apr 2009 09:09:47 +0000

One more reason why companies launch their blogs is that it build a bond with their potential customers.

And that SERP reason: Its not like the blog itself would make your site stand better in search engine rankings. Its how you interlink the pages of your blog and the website. Nice post.