BloggingMix.com Sold! New owner’s strategy?
As some of you probably know by now, BloggingMix.com has been around the last year, offering quality content to the blogosphere. 3 days ago, the owner (ex-owner by now), Rocky, announced that the blog has been sold to Matt of WhyDoWork.com.
The price was not disclosed, but that’s not what I’m most interested. Very intriguing to me is the new owner’s strategy, of joining the two blogs right from the start, under the promise that Rocky would continue to post on the new, joined, blog.
The BloggingMix domain and site (much of which already directs to the new permanent locations here) will be retired sometime this week.
- Quote from the announcement on WhyDoWork.com
What I fail to understand is how redirecting straight from the start a blog that has a growing community, has been online for a year now, has 200 backlinks and 300 indexed pages, not to mention a nice SEO score, is a good acquisition strategy?
Ok, let’s say 1 year is not much, but I’m pretty sure that 1 year is enough to create affinity towards a blogger from a reader’s point of view. As a new owner, would you really think that simply making me, the reader, jump from one URL to a new one will gain my trust? Will it make me start posting comments? It surely won’t. I don’t know about the others.
We keep talking about how important it is to have good, smart, relevant content and to build a community around your blog, but in this case, it seams to me that Matt is willing to risk both: loosing indexed content and the Blogging Mix community. Or will people simply go with the flow, follow the redirect and connect with the new blog? What do you think?
Anyway, whatever the new owner’s strategy, I’m wishing good luck to Rocky with his new project and to Matt with growing the network!
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Interesting take on things but I think you’re forgetting the beauty of permanent redirection
because we’re using 301 redirects:
-all of the backlinks
-all of the SEO scores
- all of the indexed pages
are credited to their new permanent location on the WhyDoWork site.
This eliminates much of the risk you’ve outlined above.
The risk that does remain is as you say going with the redirect and following the new site. Some loyal fans who might not trust the change could pass up on coming over, but I believe our content is strong and the features we offer impressive enough to keep a few on board.
Matt
Your point on permanent redirect is correct from a search engine’s point of view. Still the community problem is a big one. Otherwise, the acquisition is just a massive article buy-out.
Don’t you think that a slower movement toward the new location would have been better? Creating and consolidating your name on Blogging Mix (not only through an announcement post) and building this trust, only to move everything at later moment, in 1 or 2 months?
I’m just asking…
Good questions and I’m glad you asked them.
I have received quite a bit of feedback on this sale in particular and it’s probably worth a post. I’ll be sure to link to this topic when I publish.
I know you’ve said you “surely won’t” post comments on our site, but perhaps you can budge just once and consider commenting on my reply?
Hey Matt, don’t take my words literally. The “Surely Won’t” was a general statement, not related to WhyDoWork.com in particular. It was a statement meant from a loyal fan’s, as you say, point of view. Although, I comment on anyone’s blog as long as the post is good and makes me want to contribute.
I only wanted to point out the fact that a loyal fan won’t be moved by a simple buy-out announcement. That more is required to make him feel involved and connect to the new resource.
Anyway, I’m glad you have decided to post more about this merger(? - would be a more appropriate term) and I’ll check it out, of course.
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