A year ago, I wrote about creating reader-engaging posts. In that article, I discussed the benefits of creating posts that got your readers involved. Now I want to point out some techniques and formulas content that will keep your readers talking, on and off your blog.

For your content to truly be great, you don’t want people just reading it. You want people discussing it. However, many bloggers struggle to create “conversation-worthy” content. What is the magical formula to sparking discussion?

As it turns out, all you really need to spark imagination is a little imagination. While there are many ways for you to draw in readers, it is the creation of discussion that will keep them here. Here are some formulas for creating comment-worthy content every time.

1. Be Entertaining

Half of the readers of blogs on the internet do not actually focus on educational value – they focus on entertainment. If you can get people to have some fun while still learning your lessons and understanding your primary message, then people will start talking about your content. Here are some example entertaining headlines:

• 23 Reasons Your Content Reminds me of my Moldy Sweater
• An Open Letter to the Makers of My Horrible Couch
• Blogging: Better than Freshly-Baked Sliced Bread

2. Create a New Perspective

This works especially well if you happen to be up-to-date on the issues in your niche. Putting an new perspective on popular assumptions, news-worthy events, or old-time sayings will get people talking about your ideas. Readers are always looking for more and more information on a subject, and if you can offer them something never before read, they will start talking about it. Here are some examples of New Perspective posts:

• Is Content Really King?
• Can Scammers Market Better Than You?
• Who Care’s About the First Lady’s Wardrobe?

3. Be Personal

When someone tells a story about themselves and you find it interesting, you pass it on, don’t you? Readers love hearing more about the bloggers behind the content, and if you can provide them with some insight into your mind, they will end up discussing your writings and your authority even more. Some fantastic personal posts might be:

• How I Started My First Profitable Website
• 34 Life Lessons I Learned from the Marines
• Why I Will Never Go Back to Ohio

If you can make readers discuss your content, your blog will grow simply by word-of-mouth and so will your authority. Learning to create not simply posts, but ideas and discussions will help you to develop a thriving community. Discussion is the foundation of any great society, so make sure your content gets people talking!

Your introductions are not that great. Sorry to be rude, but you could be getting ten times the readers if you only wrote better opening paragraphs. If you’re wondering how this is possible, consider the opening to this post. How did I grab your attention?

Your blog could have the most informative content on the internet with a design that blows others out of the water and still not get a lot of readers. The reason for this is that your introductions just aren’t sucking readers into your content. You need to get them hooked on your posts, right from the start. To do this, you’ll need to pull a few tricks out of your sleeve.

Five Sure-Fire Introduction Formulas

The Hypothetical Situation

Imagine this: you come across a blog post that assumes you have $5,000 to spend on a start-up website, and asks if you think you’d blow it on the wrong things. Sounds like you’re interested in your budgeting now, huh?

The hypothetical situation is great for drawing attention from specific types of readers. It takes some imagination to put yourself in the shoes of readers, but once you’re there, they’ll follow you wherever you take them.

The “no offense” Introduction

This is where you start your blog post with an “honest truth.” The same technique is used in the intro paragraph above. Explain to your readers (kindly) what they’re doing wrong, and why. Then proceed to the solution. This should be used with some light humor.

The Overwhelming Factoid

The overwhelming factoid technique involves digging up a seemingly startling fact, such as “50% of twitter users are spam bots!” or “40% of Blogsessive readers are actually non-bloggers.”

When using the overwhelming factoid, it’s best to use either percentages or a seemingly large number, such as “Google makes 1.2million selling T-shirts!” Since Google makes billions, this really isn’t that startling. Still, it brings in some readers.

The Startling Rhetorical Question

You like making money, right? Well if you take advantage of the Startling Rhetorical Question, you’ll be making lots of it from visitors who desperately answer “yes!” to your question. Try starting a blog post with a question about your readers’ desired outcome. Would they like to gain 200% more traffic? Of course they would.

The Personal Admission

I have to be honest – these tips really work. The Personal Admission will have readers interested in your content because they connect with you. Personal admissions range from “to be honest – I don’t think this works” to “to tell you the truth – this changed my life.” A personal endorsement is the most powerful form of marketing, and you can use your own authority to your advantage when crafting great posts.

Introductions can often be overlooked by even the best blogger. However, writing a great introduction can just about double your reader engagement. These techniques can even be combined and mismatched in the body of the post to keep your reader’s attention. Sounds awesome, right?

When it comes to reader engagement, crafting an attention-grabbing headline is not the only thing you should consider. You might even write a great introductory paragraph that will make your readers click the little “read more” link on your blog, but the hard part is drawing their eyes down the page, and keeping them hooked until the final message.

Great content is essential, but it only goes so far. What your readers are looking for is a summary of the main points, in an easy-to-find-and-follow format. Just like reading a magazine, readers want to be able to skim your content and still pick up the essential points.

For this purpose, we have HTML heading tags such as H1, H2, H3, H4, and so on and so fourth. While H1 and/or H2 will be used for your catchy post titles (check out the guide on SEO-friendly headlines), H3 and H4 should be used throughout your post to draw the reader down the page and summarize portions of your content. Either tag has a slightly different purpose, and we’ll discuss how to use them in your posts.

When to include H3 tags

So when should you include these tags? There are a few instances when you might use an H3 tag in your content. The first is when you shift in the focus of your blog post – like moving from the introduction to the first main point. In addition, you should use h3 tags in the following situations:

1. When changing the main subject of your post (examples to definitions);
2. When separating quoted sources;
3. When separating unrelated information (such as in showcase posts).

H3 tags are slightly smaller than H2 tags, and will provide an obvious contrast to the surrounding content. In addition, search engines will treat them on differently than the H1 or H2 tags, making your pages more relevant.

When to use H4 tags

The even smaller h4 tag should be used within related content areas to divide content even further. You could use H4 tags when:

1. Pointing out a particular situation;
2. Separating source from content;
3. Asserting calls-to-action (”download now”);
4. Asking for feedback;
5. Separating your feed and other auto-content from the post.

H4 tags are fantastic for organizing information within different areas of you posts, such as when you present a download with specifics or a showcase with a similar layout per entry. In addition, h4 tags carry the same SEO effects as h3 tags, incurring a different kind of indexing by bots.

Conclusion

By using sub-headings in your posts, you can help the reader distinguish the main ideas in your content more easily, and improve the layout of your content overall. Sub-headings are especially essential for longer posts, such as pillar articles or reviews. Consider them not only for their SEO value, but also for their blog post sculpting usefulness.

A while ago I wrote about a cool project that allows users to check how their blogs and websites stack against their competitors, Review My Web. Today, I’d like to present you with another free (and so useful) tool, from the same developer: RockinSEO.com.

Free Keyword Tracker

Yes, that’s what you get with RockinSEO. You get to track your website’s results in Google, Yahoo and the recently released Bing for up to 20 keywords, for free. More than that, for the same keywords you can compare your results with those of up to 3 competitor websites or blogs.
The results are easy to read and interpret as you can see in the following screenshots:

Track search engine keyword position

Check keywords against your competition

As you can see, the tool is really useful and simple to use, and any blogger interested in his blog’s position in the most relevant search engines should give it a try. And if you decide to do so…

Get Blogsessive’s Coupon and track up to 50 keywords!

Yes, that’s right. Even if the tool comes with a limit of 20 trackable keywords, the author, @Terry Novak has been kind enough to offer a special coupon to all the readers of Blogsessive who sign up for FREE until the end of this Friday. Use it and increase your account’s limit to 50 keywords.

Coupon code: blogsessive50

Now, go sign up and start optimizing your blog to number one!

There’s a huge hype these days around WordPress and the (infamous?) GPL license. Out of the “big guys”, first Brian Gardner of StudioPress (ex-Revolution) decided to distribute his themes as GPL. Later, iThemes followed, and now it’s time for WooThemes to adopt the license.

The discussion around this always seems to evolve into “open source” versus “author protection”. As Alex King pointed out in one of his posts, theme authors should be aware of what the GPL license exposes them too, while it provides freedom for basically everyone else.

I’m not by any means against freedom and open source. I’ve been preaching about the power of WordPress and the wonder that it is, but what I love more is to see a protection system for those authors that make a living out of releasing quality themes and plugins for WordPress. Somewhere along the way, in our quest for “freedom” we forgot how hard it is to earn our living, how hard it is to learn the things we now use to feed our families.

With all the respect I have for Brian, Adii and Alex who have been more than an inspiration for so many people and their contributions to the world of WordPress changed our lives, I fail to see how this sudden change of heart (or maybe “dictated” by Matt Mullenweg’s recent reactions) will help other developers.

The problem does not reside in the GPL license, but rather in the fact that by using WordPress you have to also release your “products” under this license. In theory the GPL license is an amazing thing that allows people to improve and build upon other people’s work, and thus contributing to the development of a bigger, better product, free or paid.

The problem comes when commercial work can be distributed for free, once you get your hands on it. Brian and Alex both agree on the fact that most times, people come back to get support after getting pirated or unsupported versions of their work. Is this a good business model? Yes, if you are Brian, or Alex, or Adii. For those thriving in this poor economical moment the GPL license and its enforcing is like a hammer in the head.

While I totally agree with the ability of being able to contribute and improve software, I can’t stop thinking about those who will try and benefit for the work of developers, and not in a GPL-ish open source friendly way. Some developers don’t have the brand and support of thousands of bloggers that Alex, Brian or Adii have to fight these entitled-to-be pirates.

Can’t get the reality of this comment Alex received on his blog out of my mind:

But me, being an unknow guy from Mexico who is trying hard to make a living and if I released my work under GPL and you, The Alex King, repost my work for free, nobody will care who I am or if I’m having difficulties paying the rent.

Sure: “GPL ftw!” “Yay freedom” “That’s the spirit of the opensource” that is all b*****it if somebody use that freedom to take away food from my table.

I like opensource, but I prefer my three meals a day.

I’ve already release 2 of my works for free, the Simple Balance theme and the Latest Posts by Category plugin, plan to release another one pretty soon and I for one believe in helping as much as I can the others. But that’s the whole point: AS MUCH AS I CAN or AFFORD TO.

Developers are “forced” to find different business models: donations, updates, support. Again, all works well when you’re on top, otherwise the donation/support model is worth nothing. I’ve never expected huge donations for Simple Balance and I was right. 15.000 downloads later (with no promotion through the WordPress.org directory) the amount of donations is… $75. I can celebrate by renting a 3* room in a hotel in my city. At the same time I’ve lost count of the support requests, some of them starting like this: “This is URGENT, you must help me do X”. No, I don’t, especially if your communication skills are well below ZERO.

The only feasible business model under GPL is making a name for yourself. Don’t doubt it. As long as people will have the possibility of getting something for free. WordPress has to come up with a way to support ALL honest developers, not just the big names and those looking to make a quick buck. Even if that means an additional commercial license for WordPress, for those looking to be able to sell their products without the “limitations” of GPL. May it be a single-usage license or percent of the sale, this could be a good alternative and if I’d ever decide (which should be my decision) to release a commercial product, I’d gladly share my profits with this amazing platform that is WordPress.

Until then, some will only see the joys of GPL while others will see their own failure to make an honest living with the skills they’ve trained so hard and for so long. Unfortunately, there’s no middle way, at least for the masses, but I’m definitely looking forward for what Matt is preparing for those who embrace the GPL license.

Take every pro-blogger out there and all will say the same thing: “Write link posts!” What are the reasons behind such an advice? Why would you send people away from your blog? Stop. I truly hope you did not just ask yourself that!

Writing link posts is definitely not about sending people away, but rather about guiding your users to even more wonderful content and letting other bloggers know you appreciate their work, just as you would like yours to be appreciated.

But just like with almost any other type of blog posts, there are some things you could do to make it GREAT instead on a simple or even a good link post.

1. Find new content

If the article or information you’re linking to has already been linked to by the most important/influential bloggers in your niche, there’s a good chance yours will only add noise and not value. The “new” factor will be lost, and with it, your readers’ attention.

2. Find relevant content

It’s always best to keep the links close to your blog’s main topics if you’re blogging in a niche. General blogs or news blogs could make exceptions, but most times your readers will need and look for more information in the same area of interest.

3. Find useful content

The best content is the content that satisfies the reader’s needs. May it be the need to engage in a conversation on a controversial topic or the basic need for help/advice, the posts you link to have to have the quality of being useful to your readers, and who knows them better than you?

4. Offer content previews

Whenever possible, offer a short excerpt from the article you link to, just enough to give users an idea of what to expect from the link they’re about to click. Keep your excerpt short though, to avoid unnecessary conflicts or duplicate content issues.

5. Add your own comments

Your followers respect and read you for your views and opinions. Give them the chance to find out what you think and feel about the link you provide in a small, descriptive paragraph. This way, you’ll gain both a new link for your post, and also make it “readable”, instead of “clickable”. Together with point 4, this easy-to-do thing keeps readers on your page for a little while, which is always good for statistics, user engagement and why not, ad exposure.

2 Bonus tips:

a. The bigger, the better

The more links you provide the better, BUT, always respect the five tips above. It doesn’t matter if you link to 5 or 500 articles, quality of links should be top notch. Collection posts have a good success rate on social media as users look for a place where they can find all the info they need on a certain topic.

b. Use contextual links

Whenever possible, try not to use “Read the article here” or “Read more” link. Use contextual links, like “Check out these (start link)10 amazing free WordPress themes(end link)”. Helps readers identify the information easier and also, the bloggers you link to will appreciate it even more.

Writing a great link post is not that hard as long as you follow these easy tips. It’s finding the right content to link to that’s harder, and that’s what you need to go and look for yourself!

Yesterday, Syed Balkhi published one of his best posts lately: “Consistency & Frequency Are The Ultimate Downfall of Blogging“. While Syed was probably looking – as he stated at the article’s end – for a bit of controversy, he actually managed to create a very thoughtful post that made me write a follow up, something I rarely do.

Blogging “Experts” always preach that you must be consistent with your blog, and you should post frequently.

This is how Syed starts his article, making it clear where he’s going to hit, the famous “Be consistent, write frequently” blogging tip. While he makes some very good statement on consistency, I would have loved to see a more detailed explanation of what should be understood by “being consistent with your blog”, and since I did not find those, I’ll share my views in this article.

By blogging consistency you should understand that…

1. You should be consistent in quality

By quality consistency I mean that you should continuously thrive to improve both your writing quality and the usefulness of your articles. People follow you because of the practical use they have for your tips, or the fun factor you always provide and so on. If the quality is poor, make it good. If it’s good, make it better. There’s no perfect, but thrive for it, you’ll get close.

2. You should be consistent in writing style and tone

The folks that read your blog and follow you through feeds and Twitter, do so because of your personality. The more charming you are, the easier it is to get followers. When you’ve found that tone that suits you best, stick with it. Of course, with the occasional escapades. Once in a while it’s nice to break the blogging patterns.

3. You should be consistent in frequency

While frequent posting has its advantages in terms of traffic, when it affects the quality of your posts it can become your blog’s killer. If once a week is the rhythm than does not affect your creativity and quality, that’s how frequently you should post. Don’t post daily just because X does it. I don’t. Even more, whenever I feel that I come across a writer’s block I take a break from Blogsessive, and guess what. My readers are still here. My RSS subscribers are still here. Why? Because they understand and accept the fact that it’s better to sacrifice a week than sacrifice your readership and value.

All in all, Syed is a bit harsh and extreme saying that “consistency & frequency are the ultimate downfall of blogging”. But he’s got a point. Being consistent and frequent for the sake of it is wrong. Being constantly useful and frequently creative is what you should struggle for.

And one more thing to ponder about consistency…

Consistency is the key element in branding

Personal branding, just like any other type of branding is a compound of your actions. The better these actions are tied to each other, the more consistent your image/brand is. But just as with every other brand, there comes a time when you’re required to hit that “Refresh” button. And when you do that, it’s called rebranding.

The point of rebranding yourself? It’s infinitely better that instead of wasting time recycling others’ or your own ideas you should be using that time to reinvent yourself. Continue to provide value, just in a new shape.

My 2 cents on consistency: Be on the lookout for the best in you. Constantly!

I have a secret – this post is going to be loaded with grab words. You might be wondering what exactly a “grab word” is. That’s perfectly okay, because you’re going to learn not only what a grab word is, but also what it does for your content and your blog.

But wait, there’s more! I’m also going to give you a list of grab words you can use to generate interest on your blog, to engage your readers!

What is a “Grab Word”?

A “grab word” is a word that grabs the reader’s attention. Words such as “attention, free, money, sex, radical, new.” There are tons and tons of grab words that you can use to enhance your content. The best part? Your readers won’t even know or care that you’re using specific words to make them listen! If you use them correctly, your content will have more personality and your readers will love you for it.

Grab words work because they change the dynamic of the content. Instead of phrasing your articles around yourself and your knowledge, you’re phrasing the article around the reader and what he or she wants to hear, learn, or experience. Grab words form a strong connection with the reader, and in turn, suck them into your content so you can deliver the primary message.

7 Examples of Grab Words

Are you ready? Let me give you some examples of grab words you can start working into your blog posts. I’m going to share something with you – there are hundreds of grab words and, yes, grab “phrases” that you can use on your blog to raise interest. However, let’s start with a few basics:

• Listen Up!
• Free!
• New
• Coming Soon!
• That’s not all…
• I have a secret…
• Transform

How to Use Grab Words

The premise is simple. Go about writing your blog post as usual, and every here or there, insert a phrase specifically for attention. Instead of saying “I’d like to talk about…” say “let me tell you about” or “you might be wondering“. This will draw your readers in more, because you’re making the sentence about them!

Quite frankly, you could throw a grab word in every sentence if you wanted. Ultimately it’s up to you where you place these words, but simply trying to work them into your sentences will improve your familiarity with them, and transform your content into must-read material for your blog’s readership. One little suggestion is to use grab words to create suspense.

It’s easy to take your content from mundane to awe-inspiring with just the usage of a few simple words! Imagine the possibilities creating customer grabbing content will deliver you. By utilizing some of these phrases, you can make your content flow, draw readers’ eyes down the page, and ultimately sell them on your idea. It’s that easy!

Photo credits to propter

For a long while the option panels where something that people could only find in premium (commercial) themes, and for a good reason. The pricing of their licenses allowed the premium theme developers to invest more time in giving theme users the ways to do through these panels what they could not do through coding.

With the buzz created around these themes, regular users became aware of what could really be achieved, and thus, those that could not afford the license of a premium theme, became more selective with the free ones. A good-looking theme was not enough anymore, and WordPress developers realized it.

A good premium theme would bring its developer not only a good amount of money, but also recognition in the community, and this is where the free theme developers scored their biggest points. Now that their “turf” was endangered they had to react, and they did. For premium themes like Thesis or WP Unlimited, users have now alternatives like Thematic, Hybrid, Carrington, WP Framework or my own (even if not a framework) Simple Balance.

Why should free theme developers consider adding an options page?

Because being “cool” is just not enough anymore. Theme developers need to learn how to be useful. Free stuff can be either useless and ignored or useful and praised. I’m yet to see the developer offering a free theme without gaining something from it, be it awareness, expertise, backlinks, donation money, you name it! But none of these are achieved through an uncompetitive – even if free – product.

5 Most looked for options in a WordPress theme

“Stand out from the crowd!” If I had a penny for every time I read this I’d laugh at Shoemoney’s AdSense check image sipping a chilled cocktail somewhere on a tropical island, but you know what? This saying is so true that it cannot be repeated enough, and users KNOW IT! Theme users want to be able to have their own identity online. They need to be able to customize their themes and make them express who they are and what they believe in. And this is where options pages come into play. What are the most looked for options? Let’s see…

1. Logo and / or header image update / replacement

It doesn’t matter if it’s a professionally designed logo or a simple Windows Paint play. If it gives the blogger satisfaction and he wants to display it, let him do so. Add either a file upload box or an input box where the user could enter the full URL to the logo image to use. Same goes for the header images.

2. Layout structure

If you’re developing a 2 column theme, give the user the option to choose to display the sidebar either on the left, or on the right. With 3 column themes, you can give them even more options, like having the content centered, between the sidebars, or having both sidebars on the same side (right or left) of the content. If only takes a couple of PHP conditions and some “visionary” CSS coding.

3. Custom navigation menus

Don’t expect users to want every page that they publish to show up in their blog’s main navigation area. Give them the option to select which pages should show up there, and why not, add their own links, even if external.

4. Custom RSS URLs and email subscription forms

Implementing a FeedBurner email subscription form is fairly easy for any developer, and I’m pretty sure that any dveloper knows how to customize such a script. The fact that it functions mostly based on a simple user ID should make the customization even easier through a theme options page.

5. Advertising management

Not everyone uses services like BuySellAds, or is affiliated with an advertising network. Some users actually prefer to take care of the advertising themselves. So, why not give them the possibility to do so by adding a few more field to the options page. Let them select the number of banners they need displayed, do-follow option, position of banners and so on. It takes a bit to develop, but the user response to it is amazing.

Additional options you could consider implementing

While the 5 options above are the most looked for, some users might also find the following options useful:

• Overall switch between serif and sans-serif typography;
• Theme color adjustments. Here are a couple of web-based color picker scripts you could use: one, two, three and four;
• Alternatively, you can offer a built in color schemes system;
• Custom “featured” areas;
• Additional, customizable widget areas;
• Twitter updates area;
• And the list could go on and on…

The limits are set by your knowledge and enthusiasm

While the enthusiasm is not something you train, but rather have it or not, knowledge can be trained. Remember that the WordPress Codex is your best friend, and the support forums can be of tremendous help. Additionally, Stefan Vervoort of DivitoDesign and WPToy has put together a very useful PDF called the “WordPress Theme Development Checklist“. Do take a look (and use it!).

So, the next time you think of releasing a free theme, ask yourself this: Is you theme competitive enough? If it’s not, it will not stand a chance when the alternatives are so smart!

You know, planning a new blog post can be one of the most common problems for a new or recurring blogger. At the same time, the quality of one’s content can dwindle if you don’t take the proper time to consider what it is you want to write about, and stay on task. So how do you go about creating that perfect post idea?

Write When You’re Most Productive

To start, you should try writing when you’re the most productive. If you really want your content to sizzle, you need to be on top of your game, ready to outperform. For example, sitting in a comfortable chair and listening to music might be the best writing environment, while a silent library works for others. Naturally, it’s impossible to be able to sit down and be in perfect writing form 24/7, but being prepared to write is important to developing exceptional content.

Before you begin writing, why not try arranging your desk area in a way that suits you? Make your environment as comfortable as possible to get yourself into the writing mood. Try opening a window. Sounds crazy, right? Whatever you might think, creating an atmosphere that you feel at ease in will make you that much more productive.

Choose a Compelling Topic

If you really want to make an interesting post, you need to begin with an interesting idea. Generating ideas is as simple as considering a solution your readers might need, or a new product that has come out within your market. Let me show you some more ideas you might use for a blog post:

• 5 Ways to Do [Something]
• 20 [Market name] Professionals to Follow on Twitter
• How to Grow in [Your Choice]
• How I [Achievement] in [Timeframe]

One little suggestion might be to build upon previous posts that you’ve done for your blog. What areas have you covered that you can grow and develop more? Building upon your blog’s past content will make your new post even stronger. What’s more, it will give you a place to start when structuring your new blog post.

Structuring Your Post

Normally, bloggers will jump right into writing before deciding upon the layout of their blog post. But let’s be honest – considering the structure of your blog post will ultimately make it more effective. Taking one to two minutes to simply lay out your ideas in order will result in a much more professional post, which flows more seamlessly to your readers. However, you should not spend endless amounts of time on the arrangement on just one post. Figuring out the acceptable layout and moving on is perfectly fine. The bottom line is: spend some time arranging your ideas to avoid turning your posts into a reader’s nightmare.

Learn When to Publish

If it weren’t for the last minute, nothing would get done.

Why wait? Or why hurry, for that matter? The most important factor in planning a new blog post is when you’re going to publish it. Rhythm is especially critical in the development of a blog, and posting your new article online at a time of peak visiting hours will help raise subscribers and readership. In the past, new bloggers would simply post and let traffic take care of the rest. However, analytics software makes it easy to determine when people are reading your blog. Posting your new entry an hour or so before peak visiting time will help to improve visibility and exposure. Posting on a day when people are more apt to read your blog is also important.

You might be thinking that planning blog posts is for the more organized or elite bloggers, however, learning to plan out new posts is a skill that will help you to build your blogging experience and authority. Your content will excel with a little extra help.

Recently I came across a relatively young WordPress plugin that allow WordPress users and designers to use basically any TrueType font you have on your computer on your WordPress blog, replacing post titles, widget titles, links and so on with automatically generated SEO-smart images using your desired font. The plugin is called AnyFont and it has been developed by Ryan Peel

The generated images have a very good level of clarity, way better than the classic SWF replacement and the plugin is really easy to administrate and customize.

AnyFont plugin management

See for yourself how easy it is to set up the output style:

And the output is really good:

As I said, the output is SEO friendly, each image being given an ALT and TITLE attribute that either automatically take content from the original text, or you can set your own values.

The plugin also uses an image-caching system to ease the server load.

Click here to go to the AnyFont plugin download page.

In the months past I’ve received a lot of messages, comments and emails, each asking something about Simple Balance. To some I have answered, to others I couldn’t, due to various reasons (mostly time).

Please understand that the simple fact that I released this theme for free is a “support” action itself, and most times, my daily activities do not allow me to help everybody in their quest to customize this theme the way they want to. That would mean to cut time from my clients’ projects to offer support for this free theme. I am sure that you can understand this situation.

That’s why, for a limited period of time, I’ll check out this post daily and try to answer any question you might have, be it design or source code related, as long as it is about Simple Balance. If you have previously asked the same thing on another topic, or sent a mail and did not get an answer, please ask again here so that I can answer your questions.

So… fire away!

PS: Some questions could already be answered in these posts:

• Simple Balance – Right Sidebar Alignment Bug Fix
• How to Add Your Logo to Simple Balance
• FeedBurner Email Subscription in Simple Balance 2.0

Let me start off by saying that I’m not easily impressed by the huge number of “premium WordPress themes” out there. Sure, some of them are really good looking, but in terms of customization, most lack that something that would make me say: “OK, this one I can easily adjust to my needs!”

It seems that almost every premium theme out there focuses to much on delivering a top-notch design, that would make it hard to non design-savvy people to tweak to their own liking. This is where the new Thesis 1.5 theme makes a huge difference.

Options galore

With the huge amount of work I have to deal with daily, designing one of my non-profit blogs would take too much time that I could invest in client work or in Blogsessive. So, I’ve decided to give Thesis a spin for this future blog and I instantly fell in love with the options panel.

Those of you that have tested my Simple Balance theme know that I have a thing for easy layout customization and enough options to cover basically every need people might have.

Well, for the $87 personal license or $164 developer license, Thesis takes this customization to a whole new realm with:

• SEO settings;
• Layout settings: number of columns, position of columns, width of columns;
• Layout styles: Classic blog layout, magazine style layout;
• Typography settings: You can easily adjust the fonts used by almost every important element on your blog;
• Expert, clean written HTML, CSS, PHP code;
• And many more amazingly useful options.

Check out this 12 minute video by its creator – Chris Pearson – and see for yourself what awaits you inside the administration panel.

Working the magic

It’s no wonder that famous bloggers chose Thesis for their main or side projects. Here are some samples of what can be achieved with Thesis:

• Brian Clark’s Copyblogger
• Darren Rowse’s TwitTip
• Chris Brogan’s blog
• and one of my favorites, Blogussion’s recent Thesis redesign by Alex Fraiser.

I for one can’t wait to find that bit of free time to setup Thesis on my side blog. I feel like a kid getting a brand new shiny toy!

So, if you need a really premium WordPress theme that is guaranteed to do the job, you’d better get Thesis version 1.5. Worth every penny!

Disclaimer:This is not a sponsored post. The above post contains affiliate links. I would never use affiliate links or recommend products or services that I do not believe in, so rest assured that the above is my true opinion about Thesis.

Hello friends! This is one of those posts that keeps you updated with my activity (and prevents people to think that Blogsessive is gone). Again, it was a busy period of time, but one that has produced something that I’ve been waiting for while to happen: me and my associate, Adrian, have launched the website of our design studio: QBKL Media.

Between writing on Blogsessive and working on client projects I’ve hardly found the time to get the website together, but now it happened and I’m really happy. We went for a simple, minimal, one-page website that focuses on what we want to share with those that access it: Who we are, what we do and how to get in touch. It has already been featured on CSS Mania and Abduzeedo’s “Sites of the week #49″, and this makes me even happier.

Now, all that remains is to push hard to get the alpha version of DNPicker.com up and running. DNPicker is side project meant to take the place of the old “Domain names for bloggers” series on Blogsessive. Things have progressed well in the last week and if you wish to stay updated with what’s going on, follow DNPicker on Twitter. As soon as the alpha version will be ready, I will make available a few alpha-testing account that will be reserved only to those following DNPicker on Twitter to help the conversation, feature suggestion and bug reporting process.

This latest activity has influenced the posting flow on Blogsessive, but unfortunately, once in a while I have to make time for other projects too. Rest assured that Blogsessive lives on.

Thanks for being here!

My friend Adrian Diaconescu has released a new free WordPress theme called Empty Canvas. Those familiar with his previous theme, Corporate Sandbox will observe the similarities between these two themes, but as Adrian says: “[...] don’t download this theme and expect the Mona Lisa. It’s only a simple theme, that does wonders for me.“

I’ll tell you what to expect. Expect a clean design, an update of his old theme, ready to be adjusted as you see fit for your future project and mostly for corporate blogs. The name says it all. This is a clean, empty canvas waiting for your creativity spark!

Empty Canvas

Empty Canvas is a two column widget ready WordPress theme, compatible with WordPress 2.7+, cross-browser tested and valid. It does not feature support for threaded comments by author’s decision (probably to preserve the comment styling). As the author says, the theme is “following a ‘want more stuff? add it yourself!’ philosophy“.

Preview here
Download here

Looking for more free corporate WordPress themes?

Oh yeah! I’ve been waiting for the new version to come out ever since the first announcement back in January. Now, BuySellAds is finally out of the private beta with such a huge list of new features that just made my life as an ads publisher a whole lot easier!

The new search filters for ad space buyers is much easier to use and definitely more precise. Ad publishers now have more control over their ad spaces and the statistics are definitely the best improvement here, giving publishers (and buyers) information on the number of impressions, estimated CPM, traffic ranking, number of clicks (publisher only).

Also, cashouts have been automated and you can now use you BSA funds to purchase advertising on other BSA member websites. There are a whole lot more new features available, and the new design is also really good and well structured.

I’ve been using BSA for Blogsessive’s Ad Zones and I was happy with it. Now I’m more than happy. The new BuySellAds website really rocks!

The time when WordPress was used strictly as a blog platform is long gone. WordPress has evolved into a mature CMS that gives designers and developers the right tools to create amazing non-blog websites for their clients. As proof for that stand these 10 beautiful websites powered by WordPress.

FernWoodCoffee.com

Visit website

Herout-Caves.com

Visit website

SearchInsideVideo.com

Visit website

Discounted.ro

Visit website

Healogix.com

Visit website

Emploi-Manche.fr

Visit website

HotelParadiso.it

Visit website

Typechart.com

Visit website

P41Studios.com

Visit website

EnrouteFilm.com

Visit website

Do you know more?

If you have more samples of beautiful non-blog WordPress websites, feel free to leave a comment linking to them, and I’ll create a follow-up to this post to include them.

Ever since blogging has become “mainstream”, companies has discovered a new marketing tool in blogs. Some took blogs even further and transformed them into brand elements and it proved to be a winning decision, as blogs have the power to give a voice and a personality to a company.

But even so, corporate blogging has not always been the best choice for some. Just as with any other marketing tool, it needs to fit your company’s profile, needs and expectations in order to be truly effective. Is a blog really going to help your company? Ask yourself these 3 essential questions before taking the step and launching a new corporate blog.

Question 1: Is the blog a necessity or a caprice?

The decision to launch a corporate blog can be based on many factors and proven advantages of blogs. Among them:

• Empowering the sales process;
• Prompt product feedback and customer support;
• Position team members as experts an thought leaders
• Search engine rank improvement;
• HR tool;
• and so on.

But what about it when a company decides to create a blog for one of the following reasons:

• “Our competitor has a blog too”;
• “Every kid has one, we can manage to keep it”;
• “A blog makes us look more hi-tech“

In theory, none of the above reasons is a bad one. We all have our – bigger or smaller – ego reactions. The real problem is when these reasons are not backed up by a real goal, like the ones mentioned in the first list. Launching a corporate blog only for the sake of doing so can actually turn against you and hurt your company’s image.

Question 2: Do you have the required resources to launch and maintain a blog?

A blog is not just like any other presentation website. You don’t just to a publish a couple of news every month and that’s it. No! A blog is a continuous resource consumer.

Blogs require financial resources

May it be for technical aspects like design, development or hosting, or for creative aspects such as writing or research, the creation and maintenance of a blog requires money. Make sure you do the math right before you step into the corporate blogosphere.

Blogs require time and attention

Unlike static websites, blog require continuous attention and time to invest in research, analysis, writing and communication with readers. If you and/or your team don’t have the time to maintain a blog, find someone who will, or just don’t get into it. Moreover, we know that in every company, time is money, so there we go again, more money to invest.

Blogs require human resources

A corporate blog can be maintained by either a person from inside the company, or someone familiar with the company and the process of blogging, hired for this purpose. I know it doesn’t sound good, but in the end, an employee’s time is once again a financial cost for the company. Further more, you also need the have the right person to do the blogging.

Blogs require information and analytical skills

Do you have such skills? Does anyone in your company have them? Are you ready to invest time energy into research, to scout the internet for new and interesting information, to follow-up on other people’s opinions, to form some of your own?

Question 3: How does the public perceive your company?

Considering that we’re talking about a company’s online presence, the perception we’re looking to analyze is the one in this medium. How do we observe it?

Reactions in the blogosphere: Technorati.com

Technorati is at the same time a blog search engine and also a blog content aggregation system. According to their latest statistics, Technorati now follows the activity of about 110 million blogs, through a tag based system, and also through inter-blog links (trackbacks, blog roll links).

Reactions in the blogosphere: Google Blog Search

The powerful search engine – Google – also provides blog specific search methods through Google Blog Search. Running a search for your company’s name could return relevant results, most times, representing the personal views of one person or those of a blog’s team members.

Running the same search on the main search engine at http://www.google.com (or your local equivalent) could also prove useful.

Reactions in the online niche journals

These journals and news sites are most times run and updated by specialists in their fields, so their opinions could turn out to be quite influential to their public. Bare in mind that some of these journals are supported or sponsored by companies that are in direct competition with you, and that could influence their objectivity.

The risk factor

Based on these reaction we can analyze and estimate the risk factor we have to face when launching a corporate blog. Being aware of the risks involved is especially important when the blog owners decide to allow free access to the comments section.

If the reactions to your company’s products or services are mostly negative, you’re bound to face an abundance of negative comments, most times with no connections to the topics of your blog posts. Give an unsatisfied user the required tools, and he’ll use them to express his frustrations, no matter how justified.

Interpreting the answers

It doesn’t take a genius to figure out the if your new blog is simply a caprice, the owner will most likely forget about it and so, the blog will die after a short period of time.

Also, without the required resource, a blog cannot be maintained, or even launched. And who likes to be judged and accused under “his own roof”? I don’t.

Do yourself a favor and be sincere when answering these questions. The success of your future corporate blog depends on it.

While working on a couple of WordPress projects these days, I’ve been on the look out for some new WordPress plugins. During my searches I’ve come across some really cool and useful plugins that you might want to check out too.

Manual Related Links

Tired of the old and sometimes irrelevant automated “Related posts”. This new WordPress plugin allows you to hand pick the links to be displayed at the end of your posts. Also works with off site links. Some might think that it’s a waste of time, other like me will see the value in giving the reader really relevant, hand-picked links.
Download hereWP Version: 2.7+
Author: Aaron D. Campbell

WP htaccess Control

No need to access the FTP or the cPanel anymore to add rules to your .htaccess file. With WP htaccess Control you get to do that from the comfort of your WP Admin screen.
Download hereWP Version: 2.7+
Author: António Andrade aka Dardna

Magazine Columns

This is a cool WordPress plugin for all you “magazine-style” fans out there. Ever wanted you posts to be displayed split into 2, 3 or more columns, just like in a newspaper? By adding a shorttag – <!–column–> into your posts you’ll be able to do so. Easy to use, nice result.
Download hereWP Version: 2.7+
Author: Chris Bavota

Pretty Links

“Pretty Links” is a nice little plugin that allows you to setup custom URLs on your blog to act as either short URLs or affiliate marketing links. Also features click statistics.
Download hereWP Version: 2.7.1+
Author: Blair Williams

Template Tag Shortcodes

Justin Tadlock, author of the cool Query Posts plugin gives us yet a new useful tool for our blog. The “Template Tag Shortcodes” does exactly what the name says. It takes WordPress’ template tags that you usually use in your hardcoded templates and transforms them into shortcodes that you can also use in you blog posts and pages, in the admin screen. Really cool, and supports over 40 template tags and growing.
Download hereWP Version: 2.5+
Author: Justin Tadlock

Post Snippets

This plugin comes in handy when dealing with post series and recurring snippets of code and text in your blog posts. Setup new snippets of HTML code via the plugin admin page, then call them in you posts through a small button that’s added to you post edit TinyMCE editor.
Download hereWP Version: 2.7+
Author: Johan Steen

Important

As all of these plugins are recently released, I would advise some testing before going live. If you have access to a local server of test version of your blog, try using these plugins there first.

Let me start of by asking you one thing: have you ever doubted the power of social media? The U.S. president, Barack Obama stands proof of its power and now the Revolution in Moldova too.

After the recent election which are said to be manipulated by the communist party, Moldavian teen and teenagers started today that will probably go down in history as the first European revolution covered by live blogging and twittering.

Police, army, students, students that speak my language, as Moldova was once part of my country, Romania. Smoke, fire, fights, gun shots. These are the images that are spread via YouTube, Flickr, Twitter and personal blogs.

In an attempt to stop these images to go live, Moldavian authorities have restricted internet access, have taken down websites and have shut down private TV stations and news sites. But even so, the revolution is still transmitted live.

It’s enough to check out these hashtags on Twitter and you’ll see how fast the information is pouring in: #pman, #moldova, #chisinau.

Photo copyright by UniMedia. More on Flickr.

So, my question to you: Do you still doubt the power of social media? Do you still believe that Twitter is only a tool to exchange links with your friends? Think again! These kids didn’t!

Used in the right context, and for the right reasons, social media is the most powerful tool a common person can get.