As some of you probably know by now, BloggingMix.com has been around the last year, offering quality content to the blogosphere. 3 days ago, the owner (ex-owner by now), Rocky, announced that the blog has been sold to Matt of WhyDoWork.com.

The price was not disclosed, but that’s not what I’m most interested. Very intriguing to me is the new owner’s strategy, of joining the two blogs right from the start, under the promise that Rocky would continue to post on the new, joined, blog.

The BloggingMix domain and site (much of which already directs to the new permanent locations here) will be retired sometime this week.
- Quote from the announcement on WhyDoWork.com

What I fail to understand is how redirecting straight from the start a blog that has a growing community, has been online for a year now, has 200 backlinks and 300 indexed pages, not to mention a nice SEO score, is a good acquisition strategy?

Ok, let’s say 1 year is not much, but I’m pretty sure that 1 year is enough to create affinity towards a blogger from a reader’s point of view. As a new owner, would you really think that simply making me, the reader, jump from one URL to a new one will gain my trust? Will it make me start posting comments? It surely won’t. I don’t know about the others.

We keep talking about how important it is to have good, smart, relevant content and to build a community around your blog, but in this case, it seams to me that Matt is willing to risk both: loosing indexed content and the Blogging Mix community. Or will people simply go with the flow, follow the redirect and connect with the new blog? What do you think?

Anyway, whatever the new owner’s strategy, I’m wishing good luck to Rocky with his new project and to Matt with growing the network!

Free PDF eBook: Corporate Blogging Guide by Blogsessive