With the StudioPress WordPress themes you can really take your blog to a higher level!

In yesterday’s post I have shared some light on two of Facebook’s most attractive features for bloggers, the Facebook Like and Facebook Share buttons. While the decision of which one of the two use is your own (though the general answer seems to point to “Like”), today I’m going to talk about another feature that Facebook has improved and re-released back in June: Facebook Insights.

Through Facebook Insights you can gain free access to a whole bunch of highly useful information about your users’ behavior, their like/share habits and pretty decent demographics analytics, since Facebook uses their own user profile system to provide the information (and we all like to fill in our profile info, right?).

While Facebook Insights provides analytics data for Facebook Apps too, for bloggers probably the most interesting segments of this data are those that reflect the users’ like/share/reshare habits on Facebook accounts attached domains and the Facebook Pages created by their owners.

Getting Facebook Insights for your domain

Attaching a domain to the Facebook Insights is a straight forward job. All you have to do is to access the Facebook Insights dashboard and follow the 3 easy steps described in the image below:

Once you’ve completed these simple steps, you’ll gain access to a set of domain overall analytics data, as well as per URL data, by request, by entering the desired URL from your domain in a classic input box. Here are some eloquent screenshots of the data the Facebook Insights provides:

Facebook Insights: Likes vs. Shares

Facebook Insights: Demographics Analytics

With Facebook Insights, your choice is easier

Now you have a better tool to help you decide which button works best for your blog: Facebook Like or Facebook Share. Although my personal favorite is the Like button, I’d recommend using both of them for a while and simply compare in the Facebook Insights dashboard which one performs better, and only take a decision after you’ve come to a strong conclusion.

Free PDF eBook: Corporate Blogging Guide by Blogsessive

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A blog’s success is measured through both its number of active readers or of RSS subscribers and its performance in traffic: number of page views, of unique visitors, popularity, page rank and many others.

There are a few methods to obtain the needed statistics to track and measure such indicators.

1. Access and traffic statistics

Google, the most powerful and popular search engine in the world, provides bloggers with traffic statistics though its free Google Analytics service.

By choosing a free Google Analytics account, you can view stats regarding your blog’s page views, number of unique or returning visitors, keywords used to reach your blog, the most visited pages you have posted, geographical tracking of your visitors and much more.

Google Analytics is currently considered to be a very accurate and relevant tool. Other services you might consider are StatCounter or Woopra with its live tracking and analytics features.

2. Indexing statistics

The number of pages indexed by a search engine and their position in search tops reflect the indexing rank of a site.

Do you want to find what your indexing results are for two of the most important search engines are? Google and Yahoo offer you two critical tools for any website administrator:

1. Google Webmaster Tools (XML Sitemaps)
2. Yahoo! Site Explorer

You can check the number pages from your website indexed by Google by typing the following in the search box:

site:www.domainname.com

You can also check the number of outside links your website’s pages receive by typing the following:

link:www.domainname.com

3. Popularity statistics

Traffic, accessibility, search engine exposure levels as well as content relevancy and its focus on certain niches all contribute to your blog’s popularity.

The popularity is statistically tracked by a range of online services, of which the most relevant are:

1. Alexa
2. Compete
3. Quantcast
4. Technorati (Blog dedicated service)

4. Statistics’ relevance

A thorough analysis of your blog’s stats will help you identify its strong spots and the type of content best suited for its audience. It will also help you determine its weak spots or to improve your content and focus more on covering certain areas of interest.

Yet make sure you never forget that blogs are maintained through relevant, interesting and fresh content, not statistics!

This concludes the “Corporate Blogging Guide”! I hope you all found it useful and share it with those who you think might need the information provided here. A PDF version of the guide is also in the works and will include an additional chapter.

Other chapters of the Corporate Blogging Guide

Chapter 1: Introduction to Blogging
Chapter 2: Critical Questions Before Launching a Corporate Blog
Chapter 3: Setting up Goals and Blog Positioning
Chapter 4: Types of Corporate Blogs
Chapter 5: Blog Editors & Editorial Policy
Chapter 6: Blogging Tips to Get You Started
Chapter 7: Blog Performance Tracking Tools (current)

Free PDF eBook: Corporate Blogging Guide by Blogsessive

With the StudioPress WordPress themes you can really take your blog to a higher level!

A few days back I was reading this interesting post on BloggingTips.com on how to plug an eBook on your blog and I instantly remembered all those ugly looking eBook sales/landing pages that you STILL find all over the Internet, like we’re still way back in ’98.

Do you have a good product to sell on your blog? Then why not give it a real chance. Why tell your visitors straight from the sales page that they are either stupid (“Please X, let me buy your book for only $29.99!) or that your have no idea how to make a unique presentation for a unique item!

Yes, I’m sure that almost every internet marketer will tell you how those ugly pages are effective, and how their “call to action” phrases and messages are really effective. Allow me to disagree! I hate them. You hate them. We run away the second we land on them!

A sale is not make by the number of colors and fonts you use on your landing page. It’s not made by the number of screen scrolls a user has to make in order to get to the part where the “call to action” makes him feel small and stupid compared to you, the big internet marketing guru!

A sale is made based on the quality of your products and ease of the (guided) buying process!

How can ClickTale help?

I discovered this tool (ClickTale) while working with one of my studio‘s customers and i was impressed by how easy it is to use it and how much useful information it provides:

• Record and watch actual user browsing sessions (real-time);
• Link analytics;
• User behavior: click heatmaps, scrolling heatmaps;
• Form analytics;
• and more…

Here’s a quick presentation of the tool:

So, there you go. A good user tracking tool that will give you enough insight on your visitor’s behavior and will help you discover which are your sales/landing page weak spots. And the best part? There’s also an option of signing up for a FREE account (of course with limited capabilities).

Also, if you’re looking to go pro with this tool, the guys over at ClickTale have a damn good offer of 20% off for a 6-month plan and 40% off for the annual subscription.

Go, take a look at ClickTale, test it out and say NO to those ugly looking sales pages!

This post does NOT contain affiliate links and it’s NOT a sponsored post.
It’s a post about a tool which I believe will help you improve your online sales!

Free PDF eBook: Corporate Blogging Guide by Blogsessive

Looking for really affordable premium WordPress themes?

One of the best learning methods is from experience, but sometimes, our own experience fails to provide us with what we need to know. That’s the moment when we need to look and learn from other people’s experience.

ReviewMyWeb.com is a fairly new website competitive analysis tool, but one that with a bit attention can turn into a very useful one.

Review My Web let’s you analyze your blog against two competitors and gives you access to a competitive report, covering:

• Traffic Rankings;
• Search Engine Optimization (SEO);
• Social Media / Blog Coverage;
• Detailed Website Analysis;

As an example, I decided to analyze ProBlogger.net against JohnChow.com and ShoeMoney.com. You can check out the results in the following screenshots.

Competitive Traffic Rankings

One thing that I’d love to know is how are these rankings calculated. It’s not specified in the report, but I have a feeling that Alexa is included, and I, for one, don’t place a lot of trust on Alexa lately.

Competitive Search Engine Analysis

This report focuses on backlinks and the current indexing levels, number of indexed pages and their quality and position. Considering the fact the ProBlogger delivers more (on topic) information, the number of backlinks seems pretty fair, against his 2 competitor, and with it, the “almost 5″ star ranking in this category.

Competitive Social Media Analysis

This report is based on the number of reactions in Google’s Blog Search and Technorati and it also provides a graph to compare your ranking against your two competitors. Again, ProBlogger’s more focused content gives him an edge, hitting a 5 star rating.

Detailed Analysis Results

Based on the about intermediary reports, a detailed analysis is generated, explaining the previous graphs and offering advice on what can be done to improve rankings in each area. Of course, this report can be better and cover more aspects, but I’m sure that with time, the application will be further developed.

Overview

My first impression on this tool is that while the intentions are good and helpful, this is only the first step in its development. There are many more topics and rankings that can be covered in order to generate a truly in depth competitive report, but that’s why I decided to feature it on Blogsessive, so that through exposure, it will get quality feedback that will lead to further improvements.

As an alternative to this tool, you can also check out HubSpot’s Website Grader.

Free PDF eBook: Corporate Blogging Guide by Blogsessive