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Build Your Audience with Facebook and Blogging

Facebook blogging audienceFacebook and blogging, if both are done right, can be a powerful combination. Linking up your Facebook Page with your blog is a great way to get your blog readers more involved with your Facebook community, and it’s also a great chance to let your Facebook fans know what’s going on over on your blog.

It’s not difficult to link up your Facebook Page and your blog, in fact some of it can be set once and then will automatically continue to work for you. It’s just a matter of getting the pieces in place so that both your blog and your Facebook Page are communicating with each other and your people can easily connect with you where they are most comfortable interacting.

Let’s start with some things you can do on your Facebook Page.

Automatically Post Your Blog Updates

Every time you write a new blog post, you can have Facebook automatically publish that on your Facebook Page. This is a great way to let your fans know that there is new content over on the blog, and they can get a quick sneak peek to see if it’s something they want to check out or not.

All you need is a Facebook Page app that posts from an RSS feed. RSS Graffiti is a good example of one that is completely free and easy to set up.
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Effective Communication: Know Your Audience

Sometimes, having a great idea to write about can give your blog posts a boots, but most time it’s not enough. In order to establish a good, effective level of communication with your readers you should consider a few essential factors that could improve your writings and clear their path to your readers’ minds.

When blogging on a certain topic, you’ll be automatically considered either a specialist, or an enthusiast. While enthusiasts have more premises to write using a natural tone, specialists tend to overuse industry specific language which could make it hard to spread ideas through a general audience.

In terms of communication, William Butler Yeats – Irish poet and dramatist – said it best:

“Think like a wise man but communicate in the language of the people.”
William Butler Yeats (1865 – 1939)

We’re talking about your blog, which means it’s about your thoughts, your advice, your skills, but if you don’t manage to get your ideas past the screen, they can be totally brilliant and still won’t get you anywhere.
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