I’ve always said that your blog’s statistics are a very good source of information for optimization, be it search engine optimization or simply design and usability improvements.

One of the most important indices your stats will measure is the bounce rate. Of course, some would say that the number of unique visitors or the number of page views are very – if not most – important, but I dare disagree for a simple reason: unique visitors and page views are fairly easy to get (buy) or manipulate (exchange).

That’s why I put my money on the bounce rate, but, before I continue, let’s see what is the bounce rate.

Bounce Rate Definition

This is what the all-knowing Wikipedia tells us about bounce rates:

A bounce occurs when a web site visitor leaves a page or a site without visiting any other pages before a specified session-timeout occurs.

In other words, the bounce rate is the percentage of a page’s visitors that did not take any further action, transforming the entry page into an exit page. For that to occur, visitors would need to either close the browser window/tab, hit the “Back” button, type a new URL or simply wait until the current session expires.

So, basically, the way you optimize your landing page (entry page) will most likely influence your bounce rate.
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