What About the Readers’ Perspective?

Blogging, before being a tool of expression and communication is a tool of desire, especially these days when thousands of people start a new blog each day, hoping to become successful.

It doesn’t matter how each and every one of them defines success. It can be a big readership, new relationships, business leads, money making or whatever, in the end, it starts out from the desire of doing better for yourself.

Unfortunately, that’s the point where most bloggers get stuck. Success is a two-way street, a give and receive relationship between the blogger and its community, and a blogger that cannot see his work from the readers’ perspective is bound to fail.

Have a clear and easy to digest message

As bloggers, you are the experts, your ideas make sense to you and probably a lot of your readers too, but don’t expect everyone to be able to understand and follow your thoughts as easy as if they were of your level.

In order to attract and maintain a good readership you need to appeal to the novice and the expert both. You need to be able to explain things in such way that novices could understand, but interesting enough so that you engage the advanced ones too.

A good way to reach that is to avoid a vocabulary consisting mostly in technical or complex words. Rather than using such a vocabulary, add references to each of your articles, encouraging the novice to find out more about the topic. The experts can still be engaged by leaving enough room for conversation or second opinions, but don’t expect them to come by their own. Ask for opinions. Different people handle the same situation in different ways and those people might be willing, if encouraged, to share their experiences and results.
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Commonly Misunderstood Blog Tactics

With blogging turning into such an amazingly popular activity, it was only the next logical step that some people would position themselves as tutors for the blogging novices. Internet marketing blogs, SEO blogs, design, writing and blogging tips blogs emerged and some of them became leaders of opinion in the blogosphere.

The advantage they had over other blog was their information. The quality, the relevance and the applicability of their guidelines finally secured their path to world wide awareness, authority and eventually success.

But, while everything works well from their point of view, readers trying to implement their guides and tips might encounter a few problems, or might have a hard time deciding on the most viable solution for their blog.

We need to dig deeper

How many times have you encountered this advice?

Comment on other blogs in your niche.

I’d say that you’ve seen it on probably every single blog tips blog. But how many of them go deeper, telling readers how to select those blogs that will deliver the best results? How many will tell them what to stay away from and what kind of discussion to engage in?

How many blogs talk about branding yourself and your blog without explaining to the common user what branding means and a difference between a poor logo, for example, that will most definitely position you as a “wanna be”, instead of a professional?

I’m not trying to point fingers here! I’m just saying that we need to go deeper when approaching certain topics, and not expect our users to be internet savvy people. We have the advantage of years of experience behind, so the best thing to do is to put that experience to use for those that need it the most.

Now, let me share my point of view over a few commonly misunderstood blog tactics, and I’m not talking from a “tips” blogger’s perspective, but from the reader’s side. From that side where I’ve been and where I had to learn things by the “trial and error” method.
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How to Make Your Comments Stand Out

Interaction has always been one of the strongest points of blogs. Every blogger sharing advice will tell you how important it is to interact with bloggers in your niche, through comments. Some of them will tell you that comments even generate a great deal of traffic, which is true, but not in the way most people understand it.

Traffic generation through comments is a thing to look for in the long run. Don’t expect to receive 1000 visits only by posting a comment on a famous blog; that is not going to happen (with some very rare exceptions). Instead, focus on leaving meaningful comments on every post that you read and enjoy, focus on leaving comments that stand out.

How can an outstanding comment help you?

First of all, I’ll say that in my opinion, leaving a comment is not a thing you should do to get or expect something in return. Still, constantly posting interesting comments will help build up your reputation with certain communities in your niche. Reputation generates interest. Member of those communities will want to find out more about you and will come to your blog, where, if they find great content there’s a good chance they’ll visit again and again, becoming loyal readers.

Further more, not only community members could find interest in your comments, but also blog owners. This can help your networking efforts and also generate a good amount of backlinks to your articles if the blog owners find your content relevant to a post they’re going to write or simply add in those “link round-up” posts.

As I said, the effects of focusing on leaving outstanding comments are not instantly visible, but rather show themselves in the long run, by generating a constant or increasing amount of “secured traffic” based on loyal, returning visitors, by growing your own blog’s community and by building up a better reputation for yourself (creating awareness).
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Comments or No Comments – The Big Blogging Question

Why is it that when we hear of blogging we tend to link it almost instantly to post comments? Because the conversation blogs harbor, the ingredient that makes them part of a community, what turns them into a critical part of social media, the instant feedback and interaction, all that makes blogging so wonderful is mostly powered by comments.

Yet, there are blogs that choose to have no commenting options. Is that something we define as wrong? Does that make the whole 2.0 aspect of blogs simply disappear? Well, it depends. Just as enabling comments does not guarantee a meaningful conversation with your readers (if there are any readers), not having them does not imply there’s no way to build great relationships with blog visitors.

Given these many shades of gray, I thought analyzing both options might be quite helpful for both new bloggers and those who have been an active part of the blogosphere for quite a while.

What to Do when Comments Come Your Way?

Having or not having comments is not the only decision you’ll have to make. There are other questions heading your way, such as:

• Should you moderate comments?
• Should you ask readers to login to comment?
• Is a comment policy necessary?
• Should comment links be “no follow”?

I think moderating comments and having an anti-spam solution such as Akismet is a great idea. Alternatively, you’ll have to closely monitor your blog and delete spam. Leaving spam messages hanging around your blog has a pretty bad impact on you and your posts, it makes you look careless and some might even think you leave spammers be to brag with more comments on each post.
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Comments: Building Traffic or Increasing Awareness?

If you’re the kind of reader that’s constantly looking for information about blogging, blogging tips and how to build a better blog, then, most certainly, you’ve come across those articles that say: “Comment on other blogs! You will get a lot of traffic from them!”
Even I have suggested that commenting on other blogs in your niche will get you traffic, but let me explain what I think about it, how it works, when it works, DOs and DON’Ts when commenting.
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