Three Formulas for Sparking Conversation
A year ago, I wrote about creating reader-engaging posts. In that article, I discussed the benefits of creating posts that got your readers involved. Now I want to point out some techniques and formulas content that will keep your readers talking, on and off your blog.
For your content to truly be great, you don’t want people just reading it. You want people discussing it. However, many bloggers struggle to create “conversation-worthy” content. What is the magical formula to sparking discussion?
As it turns out, all you really need to spark imagination is a little imagination. While there are many ways for you to draw in readers, it is the creation of discussion that will keep them here. Here are some formulas for creating comment-worthy content every time.
1. Be Entertaining
Half of the readers of blogs on the internet do not actually focus on educational value – they focus on entertainment. If you can get people to have some fun while still learning your lessons and understanding your primary message, then people will start talking about your content. Here are some example entertaining headlines:
- 23 Reasons Your Content Reminds me of my Moldy Sweater
- An Open Letter to the Makers of My Horrible Couch
- Blogging: Better than Freshly-Baked Sliced Bread
