Free PDF eBook: Corporate Blogging Guide by Blogsessive

As promised a while back, I’ve finished editing the Corporate Blogging Guide in PDF eBook format. So, today I give you the chapters you’ve had the chance to read online plus a whole new chapter (8. Technical aspects) and some bonus tips to guide you in your corporate blogging adventures!

How to download the eBook?

In order to download the ebook, all you have to do is to subscribe for free to Blogsessive’s RSS feed (if you haven’t done so until now) and you’ll find the download link at the end of each article in the feed.

eBook preview and contents

Here are two screenshots of the book’s cover and the contents page:
Click here to read the full blog post!

ClickTale: User tracking and landing page optimization tool

A few days back I was reading this interesting post on BloggingTips.com on how to plug an eBook on your blog and I instantly remembered all those ugly looking eBook sales/landing pages that you STILL find all over the Internet, like we’re still way back in ’98.

Do you have a good product to sell on your blog? Then why not give it a real chance. Why tell your visitors straight from the sales page that they are either stupid (“Please X, let me buy your book for only $29.99!) or that your have no idea how to make a unique presentation for a unique item!

Yes, I’m sure that almost every internet marketer will tell you how those ugly pages are effective, and how their “call to action” phrases and messages are really effective. Allow me to disagree! I hate them. You hate them. We run away the second we land on them!

A sale is not make by the number of colors and fonts you use on your landing page. It’s not made by the number of screen scrolls a user has to make in order to get to the part where the “call to action” makes him feel small and stupid compared to you, the big internet marketing guru!

A sale is made based on the quality of your products and ease of the (guided) buying process!
Click here to read the full blog post!