Corporate Blogging Guide (4): Types of Corporate Blogs
So, you think you are ready to launch a corporate blog for your company? Based on previously set goals for your blog and the available resources, the most common types of corporate blogs from which you can choose are:
CEO blog
The CEO blog is the blog authored by someone from the company’s top management. The general trend for such blogs is to publish analyses of the main events in a certain filed, forecasts and statistics, this content pattern thus positioning the author as a thought leader.
Often times this type of blog will be strongly related to the company brand, its products and services.
A few famous examples of CEO blogs:
- Jonathan Schwartz (President & CEO, Sun Microsystems)
- Craig Newmark (CEO, Craig’s List)
- Jason Calacanis (CEO, Weblogs)
Entrepreneur blog
Similar to the CEO blog in what the editorial style is concerned, the entrepreneur blog is set apart by a significantly larger volume of information relevant to the author’s field of expertise and by diary-type entries describing the ongoing projects the entrepreneur is focusing on at the time.
A couple of examples of entrepreneur blogs:
Multi-author company blog
Several authors – company employees from different departments – publish content on this type of blog, each of them writing articles that cover their area of expertise. Often times these types of blogs turn into blog communities aggregating content published by individual, single-author blogs.
Example: Google Blog
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