How to (Really) Benefit from Offering Free Stuff

One of the most common ways to attract attention to your blog is to offer free stuff. Bloggers have used and suggested this technique for a long time, some with better results than other.

Offering freebies on your blog has its advantages, if done right:

• Generates traffic;
• Generates relevant backlinks;
• Creates awareness;
• Increases the readership;
• Improves the subscribers’ count;
• and so on.

Of course, not everyone is looking for all those advantages. Each one has his/her own reasons for putting free stuff on the internet. While some target the profit, others do it simply for the fun of it. I do it for both reasons.

Does it benefit me? It does, but in order to really benefit from this technique, one should really stick religiously to the following rules:

1. Offer useful stuff

The first and most important thing about a freebie is that there should be a real demand for it. If nobody needs it, then your investment in it will be in vain. The more useful it it, the more people will want to share it with their friends and spread the word about it.

2. Offer quality stuff

While there might be a real interest in the type of free stuff that you offer, it’s not enough to make it attractive, even if it’s free. There’s enough competition and if your freebies are not top notch, the buzz (if there will be one) will disappear quickly and people will forget about your stuff.

The first quality inspection you can do is through your eyes. Would you use that freebie for your personal projects? If you won’t, most probably no one else would.
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