Guest Posting in the Upscale Level of the Blogosphere

Becoming friends with popular bloggers is an important goal for all those just starting or wanting to get their blogs into the spotlight. After starting to comment on the blogs you love, you’ve realized guest posting on those very same blogs would help tighten the relationship and also bring you increased exposure and new waves of visitors. So you’ve added a new task on your blogging calendar.

Now that you’ve made up your mind about guest-posting, you’ve come up with a list of popular blogs in your niche and in related fields where it would be great for you to be featured as contributor. And an important question arises: how to convince the blog owner you’d add value to his or her blog through your guest entry?

First, get acquainted with the topics and general style of the blog. Yes, you read the blog almost daily. But have you really asked yourself why exactly you like what you read, how the topics are chosen and how they are related with past entries? Have you thoroughly analyzed the views and style, or have you just enjoyed the reading without realizing what exactly was causing your state of mind? Being thorough will do wonders and lead you to pitching a great post idea.
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Should I Start Guest Blogging?

Since Alex has been kind enough to allow me to contribute a guest post on his blog, I thought it would be appropriate to write about, well, guest blogging. I believe guest blogging should be a top priority for anyone who is serious about building their online presence. After all, what better opportunity is there to expose your name to a new audience that to post on someone else’s blog?

Finding the Right Blog

I know people like to say that there’s no such thing as bad publicity, but you want to make sure your guest blog contributes to your overall goal of brand building. For this reason, you should conduct careful research to find a blog suited for your needs. If you’re an offshore welder, you probably wouldn’t get much benefit from posting on a blog about flowers. But that’s common sense, right? So, the first step is to find a blog you can contribute your expertise to.

After discovering a few blogs in your niche, you want to find one that has a following. If you’re going to take the time to create a well crafted guest post, you want to make sure at least a few people are reading it. And with so many fly by night blogs out there, it’s hard to find one with a loyal audience. The best way to determine if a blog has a good following is by checking out the comments. If all of the posts consistently generate a few comments, you’ve probably found a good blog to post on.
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