Blog SEO Tips: Are keywords that important?

A few days ago I received a comment on one of Blogsessive’s older posts on SEO & keywords. That comment got me a little worried about the fact that due to people spreading incomplete information, or just putting out statements like “Google doesn’t care about keywords”, some of you might think that having a keyword strategy is pointless. This is what reader David Housman asked:

I thought that search engines had stopped factoring keywords into relevancy?

The source of this belief is probably a post published on the Google Webmaster Central Blog back in September 2009 in which Matt Cutts refers strictly to Google not making use of the keywords META tag in order to calculate a search result’s relevancy to the search query.

In other words, you could type 300 keywords of your liking there. Google will just skip them entirely and rather decide if the result is relevant only based on the content itself. This doesn’t mean that the Google bot will ignore your keywords. It means that it will consider only those keywords present on page, in the content. That’s why it is extremely important to write your blog post from both the perspective of a human reader and a search engine bot.

I’m not going to get any deeper into the topic of writing SEO friendly content. Just remember that it’s a must if you want to rank high for certain keywords and phrases. For more information please read some of the articles I have published here in the past:

• Using Keywords for Blog Optimization
• Advantages of Long Tail Keywords Optimization
• Top SEO Mistakes to Avoid
• SEO-Friendly Content is the Key
• How to check and improve your WordPress SEO

RockinSEO.com – A Free Keyword Tracking SEO Tool

A while ago I wrote about a cool project that allows users to check how their blogs and websites stack against their competitors, Review My Web. Today, I’d like to present you with another free (and so useful) tool, from the same developer: RockinSEO.com.

Free Keyword Tracker

Yes, that’s what you get with RockinSEO. You get to track your website’s results in Google, Yahoo and the recently released Bing for up to 20 keywords, for free. More than that, for the same keywords you can compare your results with those of up to 3 competitor websites or blogs.
The results are easy to read and interpret as you can see in the following screenshots:

Track search engine keyword position

Click here to read the full blog post!

Blog SEO Tips: Top SEO Mistakes to Avoid

If you’re a blogger, by now you have already found out that the majority of your blog’s traffic comes from search engines and social media & bookmarking sites. There is a lot of information available on any of these two traffic sources to help you get started in either optimization you choose to make, although I would suggest you do both, to diversify your incoming traffic.

I know that for many start-up bloggers, the blogs they manage are probably the first contact they had with a website from the role of an administrator, and surely the first contact they had with the concept of SEO (Search Engine Optimization). In terms of blog optimization, I have shared with you a few articles in the past that offer a good range of blog SEO tips, so, in case you need to refresh your memory, feel free to go through them again.

The problem is that even with the available information, those new to the concept of SEO tend to try anything and everything, without taking the time to decide what’s best and what could actually damage their rankings. In what follows I’m going to present a list of the top SEO mistakes you must avoid.
Click here to read the full blog post!

Advantages of Long Tail Keywords Optimization

When you want to attract more virtual footfalls and internet traffic volume that would translate into sales, you have to learn how to use relevant keywords to optimize for. The right keyword selection is the first and foremost criterion of search engine optimization – SEO.

Approaching the Long Tail Keyword Optimization Process

In order to succeed in search engine optimization you need to use informative, unique and keyword targeted content for optimum conversion.

Of relevant keywords, 60% to 70% of the net organic internet traffic experienced by a website is taken up by long tail keywords. And if you are an optimizer you must capitalize on long tail keywords because they bring in genuine customers and insure conversion.

The traffic brought in by long tail keywords is usually targeted for a niche clientele, and that results in high conversions rates.
Click here to read the full blog post!

Blog SEO Tips: SEO-Friendly Content is the Key

What is SEO-friendly content and why is it important? Where is the limit between helpful and spam? The answers to these questions are essential to producing high quality, high ranking web content.

What is SEO-friendly content?

Basically, SEO-friendly content is the type of content that is both interesting and helpful for your blog readers as well as attractive for search engine spiders, which leads to better rankings.

Think of this kind of content as the intersection of publishing high quality posts with the search user’s need to find that relevant, quality content. It’s the most basic search engine promotion you could do.
Click here to read the full blog post!