The internet is filled with websites competing for the same niche, which makes it very difficult to attract visitors to each individual website. Without proper promotion, a website could just sit idle for days, weeks or even years and people wouldn’t notice it.

Website owners know this fact, so they have learned to adjust to the online fast-paced environment and one method of promoting websites they’ve come up with is to use link baits on their sites.

In this article you’ll find out what is a link bait, what types of link baits are there and how to plan and write the perfect link bait blog post.

What is Link Baiting?

The term ‘linkbait’ is used to describe a tool for websites designed to “lure” or generate incoming links to a particular site. It is there for the purpose of attracting web users to visit a website (increasing traffic), and as a result, they generate material which is linked and picked up by other sites.

Link baiting also pushes a site up on the search engine ladder, as a lot of search engines look at how many websites link back to yours, their quality, and measure your site’s value through these links.

Link baits definitely help promote a website, although not all link baits can be considered “good”. There are two basic types of link baits: good and bad link baits, based not on their effectiveness, but on their “attitude”.
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