Take every pro-blogger out there and all will say the same thing: “Write link posts!” What are the reasons behind such an advice? Why would you send people away from your blog? Stop. I truly hope you did not just ask yourself that!

Writing link posts is definitely not about sending people away, but rather about guiding your users to even more wonderful content and letting other bloggers know you appreciate their work, just as you would like yours to be appreciated.

But just like with almost any other type of blog posts, there are some things you could do to make it GREAT instead on a simple or even a good link post.

1. Find new content

If the article or information you’re linking to has already been linked to by the most important/influential bloggers in your niche, there’s a good chance yours will only add noise and not value. The “new” factor will be lost, and with it, your readers’ attention.

2. Find relevant content

It’s always best to keep the links close to your blog’s main topics if you’re blogging in a niche. General blogs or news blogs could make exceptions, but most times your readers will need and look for more information in the same area of interest.
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