Most internet marketing gurus preach only two important things for your website to be successful – Great content and great promotion. All other things that you do to a website are merely complementary to either of these two jobs.

Most webmasters, in order to diversify income and minimize risk often put their eggs in more than one basket, by owning multiple websites in multiple niches. It is a great strategy, but it ends up becoming a cumbersome process in managing a gamut of websites. There are webmasters who own as many as 50-70 websites. How do you ensure that each of these blogs are updated regularly with content, are promoted equally? This requires a lot of organizing effort from the webmaster.

The first step in getting to better management is to list down all your blogs. I would recommend the use of a software like Microsoft Excel to create and manage the list. You may always use this master database to add new websites or delete domains from the list when you have decided that a certain website is dead for you.

An important thing you need to realize is that not all niches are the same. The quantity of content, the frequency of updates and the competition in each niche are all different. Let us take two niches for example: “technology tips” and “Russian Mafia tattoos”. I would classify these two websites on the two extremes of all the factors mentioned. “Technology news/tips” has a lot of content to cover, needs a high update frequency and also has an amazingly high competition. “Russian Mafia tattoos” is a niche with very little content to add, does not require frequent updates and has little to no competition.
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