While podcasting is much bigger than it was a few years ago, it’s still not as big as a could be. Many bloggers have yet to get into the art of podcasting. Some are shy and aren’t ready to take that next step, while others want to, but just don’t know how to take that step.

Whatever your reason may be for not adding a podcast to your blog, you may want to consider the benefits. Podcasting is not just a marketing tool, it’s also a way to set yourself apart from the competition and really get in touch with your subscribers. So before counting it out, take a look over these reasons why you should add a podcast to your blog.

Educate Yourself

Having a weekly podcast can be a great learning experience for you because you’ll get to learn about new topics from the people that you talk to and interview. What better way to expand your knowledge than by talking to experts in that area? Your new-found knowledge is also a great way of increasing your authority and establishing yourself as a great source and leader in your industry. You’ll be able to expound in greater detail on the topics that you cover on your blog and build more trust with your readers.

Expand Your Reach

Through your podcast you’ll be able to network, connect and get noticed by new people. You’ll really get to do a lot of expanding because the people that you invite on your podcast will of course share the podcast with their network. It only gets better from there because some of those people will then share the podcast with their networks and so on.

Also, with the ability to publish podcasts for free on iTunes and other places, you’re bound to reach an entirely new audience. It’s a great way to build your brand and increase your exposure. People that may have never even heard of your will come across your podcast just by searching or browsing within your category.

Convenience

Your readers will now become listeners and they’ll really appreciate the convenience of being able to listen to your content on the go (via a mobile device) or while multitasking right at home or in the office. Listening actually takes less cognitive effort than reading, plus the Web has really made people more lazy. So, it’s only natural that your readers will enjoy listening to your podcasts because it will save them time and energy.

Build Relationships

Your podcast will give you the ability to improve your relationship with your current readers and build new relationships as well. It’s much easier to build a personal connection to a human voice than from writing; text can be so impersonal. Hearing your voice will let your listeners into your life and get to know the real you. You can also interact with them more and even respond to questions, remarks or feedback that they send.

If you’re now ready to take that next step, there are numerous resources on the Web to help you get started. Some methods are easier than other; so just be sure to find the method that best suits your needs and you’ll be a podcasting pro in no time!

About the Author

This post was written by Lior who advises to a live chat support software company called iAdvize. Lior Also works for an MA in Israel studies program.

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I love blogging. I really do. And what’s not to love about it, whatever the reasons behind it. No matter if people pick up blogging as a way to share their opinions with the world, get a side buck or simply keep a public or private journal, the end result is just the same. Those that invest time and passion in their blogging activities, those that stick to it through better or worse, I believe that those are becoming better human beings, reaching a higher state of humanity through blogging.

We have learned to love human contact once again

Remember the days without computers and internet? Remember the days when kids were getting together, playing in the streets, constantly looking for adventures in the urban jungle? Remember how everyone from child to teenager and adult was looking to group up, find new friends? That was the time before mIRC, IMs, Counter Strike, World of Warcraft, Facebook, MySpace and Twitter. With time, we grew close to fewer friends. We learned to keep the close ones closer and draw a clear separation line between friends and casual contacts.

Not anymore. With blogging, we’re getting back on track. We know that networking is that Ace card a blogger has hidden in his sleeve. And not just simple networking. We have learned that without sustained contact – developing real relations whenever possible through meet-ups, online or offline – there is no point in trying. Blogging gave us back that big circle of friends. We reach out in hope to be reached back.

We have learned to care more

While we do our daily networking and social media routines we show appreciation to those around us. You might think that linking to a post we enjoyed reading or retweeting someone’s tweet or article it’s nothing more than that, but you’d be wrong. It’s that feeling inside that pushes us to do a good thing for the ones sharing all this amazing content with us, and why not pushing it out there for all of our friends to discover it. If that ain’t caring – in our little virtual world – I don’t know what else is.

We’ve rediscovered our selflessness

Most times, just the fact that we put useful content out there for others to discover it’s a sign of us getting rid of our selfish habits. But there’s more to it. We have discovered that without giving away and not asking for something in return our own virtual universe would not expand. We give away eBooks, designs, apps, you name it. And yes, we HOPE it will open the gates to a whole new audience, new relationships and generally an increased awareness. But that is only HOPE. We’re not asking nor begging for anything in return, and that’s how I know we’ve reached a good level of selflessness.

Therefore, you should keep blogging. You should undoubtedly continue to put great resources out there, in any form: content, files, applications, you name it. Why? Because you’ll simply be blogging your way to a higher state of humanity!

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The social component is thought by many to be the true spirit of what we obsessively hear called as the Web 2.0. Not the round font logos, nor pink or blue gradients.

The need for more human interaction and developing an online identity has lead to the apparition of thousands of social networks and social media platforms out of which only a few managed to get the blessing of the masses. What set them apart from the rest? What made them turn from social experiments to successful businesses? The user, their biggest asset.

Power to the people

During development stages and also while growing in popularity, these social media platforms understood the need to focus on what users wanted or needed:

• The means to connect with people who they shared interests with;
• The means to discover content based on their own interests;
• The means to become an important part of a community.

Driven by such needs, some members of these social networks turned into what we call power users. They were the most prolific users of each platform, gathering masses of other users around them, sharing the most content and most times acting like evangelists for the services they used.

The idea of one day becoming one themselves, of wielding the power that such users have, attracted more and more people to these social networks, giving them the boost required to reach mainstream and go beyond, turning them into the multi-million dollar businesses we know them to be today: Facebook, StumbleUpon, Digg, Twitter.

Social Media is shifting perspectives

The mirage of power users also had the unlucky, but somehow normal, outcome of attracting people who’d want to bend the rules and exploit the system in order to obtain personal benefits. So, unlike our wall-climbing-building-jumping superhero Spiderman, they did not get the fact that “with great power comes great responsibility”. Also, to an extent, the social media platforms themselves, turned into online business superheroes, neglected the concept completely and focused their actions against power users instead of thriving to come up with solutions to prevent such exploits. They chose the path of reaction instead of action and so, a witchhunt began.

The people that were once their most respected assets and their closest allies were forbidden to do any kind of self promotion, no matter the percentage of it compared to the contribution they made to growing the platform, nor the fact that most times, this so called self promotion was nothing more than addition of new content, quality content even. When money is involved and these platforms offer advertising methods to “self promote”, you have to be at least the next online Messiah, sharing fish and bread to the people expecting nothing in return.

Power from the people

Such is the case of StumbleUpon and more recently Digg. The idea of being a StumbleUpon power user was at some point similar to being some sort of modern Robin Hood. You’d have to keep quiet, do your thing and hope you won’t get noticed by the local SU sheriff. Shortly, Digg followed in their footsteps hunting such high profile users to the extent of banning them from ever using the service again. How dare they get any kind of profit from using the platform and not share it in part with the owners?

On the other hand, we have the platforms that have always encouraged you to be as active as you can, with limited restrictions (mostly common sense restrictions) and let the rest of the users decide if you’re worth following and thus becoming a power user or not. A notable example would definitely be Twitter .

Have you ever seen a Twitter user being banned because they dared share a link to their own website or blog, unless it’s a shady business or pornographic content? I haven’t. Indeed, Twitter is yet to discover its own successful money making recipe which might turn things around at a later stage.

And what about Digg’s new approach? The power users are still there, only they are not real people. They have been replaced with large media corporations and publishing groups that pump steroids into their content with the help of Digg users. Why aren’t they hunted down? The answer is truly simple: money. They bring in the cash for the platform, but their success depends on the mass-appeal of the platform. This way, the old creed of “power to the people” shifted to “power from the people”.  But how long will this last?

People started noticing that StumbleUpon is nothing but a way to pump up your Alexa rank. While a few years back this would have meant the world for a website’s advertising efforts, now that most advertisers seek results and real conversions, that you have more chances to get through cost-per-click or cost-per-lead than with the old cost-per-mile model, StumbleUpon’s model is outdated and thus has severely decreased in popularity a lot.

For Digg it’s just the beginning. When people will start realizing that their content will virtually have no chance to outrun the competing corporate content, they’ll abandon ship and Digg will be forced to either reconsider its position or take the fall.

These are the past and the present of social media, and unless the user is the center of attention of both, there will be no future.

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I’m a moderate Twitter user. A couple of tweets a day, sometimes announcing new blog posts, sometimes engaging in conversations. This evening I managed to finally get some free time to enjoy my Twitter account.

The minute I started tweeting, in other words became active, I received 3 fried request. 2 out of these 3 requests were made by new accounts under the name “Jennyfer”, following about 2000 users.

Every account like this has one or two tweets maximum and all sound like this:

• I’ve made $6000 last night with ‘Some name’;
• $15.000 overnight. Click here to find out how.

It’s easy to see that these are spam accounts, and yet they average about 10 followers.

So, when I get a request from one of these accounts, what are my choices? Let’s see:

1. Ignore the request;
2. Block the user.

But what about my desire to actively fight spam accounts? What if I don’t want to “block” the user and protect myself? What if I want to report the user and protect everyone else?

I really think that Twitter needs a “Report spam” button and some text filters as most of the phrases these spam accounts use are standard presets.

So, Twitter, will you help the community actively defend itself?

Update: Until such options will be – if they will ever be – integrated, the one alternative is to follow Twitter’s spam dedicated account @spam, and report spam to them.

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Have you ever wondered what was it that made blogging turn into such a mass phenomenon, with billions of bloggers and readers spread all over the world? What’s behind the huge mass appeal? Sure, in the beginning it was a simple and accessible way to maintain an online diary, but that’s definitely not a powerful enough factor to affect the shaping of the future of the online environment.

The more I though about it, five reasons began shaping in my mind, strong enough to set things in motion and to rock our world. Read on and find out what these reasons are and don’t forget to share your opinion with me after you finish reading.

Blogging gave us back “reading”

In a world ran by television shows, Hollywood movies, adverts, gaming and cheap entertainment, blogging gave back “reading” to people.

Sure, some of us never gave up on reading. Some of us still devour literature, but I’m sure you’ll agree that less and less people still do that. Most reading we do these days is magazines and newspapers, and even those are affected by the low interest in the actual concept of reading.

Even so, blogging stepped in at the right moment, offering a wide range of topics, opinions and voices. Nowadays, we follow hundreds of blogs daily, read enormous amounts of text blocks and continue to train our reading skills. Ain’t that wonderful?

Blogging gave us back “writing”

Most of us gave up creative writing back when we finished school, no matter how far we went. With blogging, we (re)discovered skills and interests long forgotten. First, a bit shy, but more concise, meaningful and powerful with each post published.

Sure, we can’t compare to Tolstoy, Voltaire or even modern authors like Stephen King, but we do it. We do our best and try to improve our skills.

Blogging gave us back “thinking”

We’re so caught up in our little “nine to five” worlds that sometimes we even forget to “think”. We’re so caught up in labor that we forget how it is to work. Each morning, the subways are filled with apathy, with people showing little interest in everything else but their own little lives.

Blogging changed that. Blogging gave us back “thinking”. We read and write opinion posts. We’re concerned about our economy, our political system, our finances and ways to improve our status, the global warming, war in the Middle-East and much more. Blogging took as from robots to thinkers.

Blogging gave us back “evolution”

In a world of huge unemployment rates we’re bound to find success stories in the blogosphere. People that have evolved from zero to hero through their new found passion for blogging.

Take Darren Rowse‘s evolution for example. When he started blogging, back in 2002, he was a simple part-time minister and casual laborer. His continuous blogging efforts made Darren one of the most notorious bloggers ever, with people only aspiring to his status. Talk about heroes, huh?

And last, but not least…

Blogging gave us back “empathy”

Some would say it sounds cheesy, but that’s what blogging did. We’ve opened up our knowledge for people allover the world to experiment and learn. We listen. We hear about problems and offer solutions. We promote charitable actions. We offer prizes. We understand and help.

And that, my friends, makes us better people.

That’s why blogging rocked our world; because it’s based on real people, evolving, striving to be better. Better people. Better us. Need any more reasons for blogging?

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