Advantages of Long Tail Keywords Optimization

When you want to attract more virtual footfalls and internet traffic volume that would translate into sales, you have to learn how to use relevant keywords to optimize for. The right keyword selection is the first and foremost criterion of search engine optimization – SEO.

Approaching the Long Tail Keyword Optimization Process

In order to succeed in search engine optimization you need to use informative, unique and keyword targeted content for optimum conversion.

Of relevant keywords, 60% to 70% of the net organic internet traffic experienced by a website is taken up by long tail keywords. And if you are an optimizer you must capitalize on long tail keywords because they bring in genuine customers and insure conversion.

The traffic brought in by long tail keywords is usually targeted for a niche clientele, and that results in high conversions rates.
Click here to read the full blog post!

Blog SEO Tips: SEO-Friendly Content is the Key

What is SEO-friendly content and why is it important? Where is the limit between helpful and spam? The answers to these questions are essential to producing high quality, high ranking web content.

What is SEO-friendly content?

Basically, SEO-friendly content is the type of content that is both interesting and helpful for your blog readers as well as attractive for search engine spiders, which leads to better rankings.

Think of this kind of content as the intersection of publishing high quality posts with the search user’s need to find that relevant, quality content. It’s the most basic search engine promotion you could do.
Click here to read the full blog post!

Is Bounce Rate a Blog Disease?

I’ve always said that your blog’s statistics are a very good source of information for optimization, be it search engine optimization or simply design and usability improvements.

One of the most important indices your stats will measure is the bounce rate. Of course, some would say that the number of unique visitors or the number of page views are very – if not most – important, but I dare disagree for a simple reason: unique visitors and page views are fairly easy to get (buy) or manipulate (exchange).

That’s why I put my money on the bounce rate, but, before I continue, let’s see what is the bounce rate.

Bounce Rate Definition

This is what the all-knowing Wikipedia tells us about bounce rates:

A bounce occurs when a web site visitor leaves a page or a site without visiting any other pages before a specified session-timeout occurs.

In other words, the bounce rate is the percentage of a page’s visitors that did not take any further action, transforming the entry page into an exit page. For that to occur, visitors would need to either close the browser window/tab, hit the “Back” button, type a new URL or simply wait until the current session expires.

So, basically, the way you optimize your landing page (entry page) will most likely influence your bounce rate.
Click here to read the full blog post!