Blog SEO Tips – Optimizing Single Posts

We keep hearing about “organic traffic” and how important it is for our blogs. Well, organic traffic is the traffic you receive from search engines, based on the level of relevance and optimization of your blog posts. The more relevant for the user’s search term, the higher the ranking in search engine’s results.

Let’s say that you wrote a very interesting and helpful post. You would definitely want it to rank well, and by doing so, attract more traffic to it. This traffic can generate both comments, a base for advertising and also potential backlinks to your post. In short: It’s important.

So, how can you optimize you blog posts? By doing 3 simple things:

  1. Optimize your titles;
  2. Optimize the post body;
  3. Optimize the internal links.

Optimizing the titles

In one of my past posts I’ve told you about the importance of writing SEO friendly titles with the use of H1, H2, H3 tags. And since on single post pages your titles should be listed with H1 tags, search engines will give them maximum attention.

Your post’s title should definitely use the primary keyword, the keyword for which you want the post to rank higher in search results. To decide on your primary keyword and the best form that you could use, you need to run a bit of research on common search habits of users.
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