Soon after one starts blogging, the fact that just posting the entries and waiting for an indefinite “them” to come is not really working well hits you. Posts need exposure, especially for new blogs that don’t have an established readership. Even when we’re talking about a well known blog, the audience has its preferences when it comes to where they like to receive the latest updates. And Facebook is one of those places where you can reach a lot of new or returning visitors.

As it happens with any other social media channel, the blog author’s connections are limited. But their readers come with their own friends that might be interested in what the blogger has to say. So making it easy for them to share your fresh stories on Facebook is important. You’re faced with two options – going for the Facebook Share button or choosing the Facebook Like or Recommend button that’s so popular right now.
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It’s a known fact that the number and quality of backlinks a page/site gets will affect its search rankings. SEO copywriters have always struggled to write not only search engine friendly content, but also creative content that would make people want to link back. Others chose the easier, but more expensive, way of the “link marketplaces”, such as TLA.

In what follows I’m going to explain one easy enough method to boost your number of backlinks and also improve your blog’s Technorati rank. All with the help of Mixx.

Initial considerations

Those of you familiar with social media, social networking and bookmarking services have surely heard of Mixx and are most probably registered users. For those that are not familiar with this service, I strongly suggest you try it.

Not necessarily because of the traffic that it could provide – which is currently way below services like Digg, Reddit or Stumble Upon – but mainly because is one of the few services that are still not “infected” with trolls, down-voters and spammers. On Mixx you can still find content worth reading and bookmarking and also, Mixx is of great help when it comes to what I’m about to share with you.

How can Mixx boost your backlinks and Technorati rank?

The answer is simple. All bookmarks added to Mixx are “do follow” links. Sure, they are marked with rel=”bookmark”, but that does not negatively affect the link.

So, what could you do to get and make better use of those links?
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The social bookmarking frenzy goes on. For quite a while I’ve been waiting for a redesign of del.icio.us, something that would really make me want to use it at its full potential. But that did not happen and I’ve continued to gather bookmarks the classic way, in my browser and through StumbleUpon or FriendFeed. Still it requires a lot of time to sort everything out while searching for something you’ve discovered 3 months ago. That until the day I got my SecondBrain!

I know, it sounds crazy, but that’s what SecondBrain is for. A place where you can collect your links, organize them through tags and collections and share them with other users. The good part is that you can import all your bookmarks from most of your favorite social bookmarking and social networking services available at this moment and track them all from one place.

If we take a look at how the folks at SecondBrain describe their services we won’t see anything revolutionary

• Import content from all your favorite services in one place
• Browse and search all your content
• Organize content into collections
• Keep track of your content in a single library
• Share your lifestream
• Find people through content, and content through people

but the difference is made when you start using the site.
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