Social Media’s new creed: Power from the people
The social component is thought by many to be the true spirit of what we obsessively hear called as the Web 2.0. Not the round font logos, nor pink or blue gradients.
The need for more human interaction and developing an online identity has lead to the apparition of thousands of social networks and social media platforms out of which only a few managed to get the blessing of the masses. What set them apart from the rest? What made them turn from social experiments to successful businesses? The user, their biggest asset.
Power to the people
During development stages and also while growing in popularity, these social media platforms understood the need to focus on what users wanted or needed:
- The means to connect with people who they shared interests with;
- The means to discover content based on their own interests;
- The means to become an important part of a community.
Driven by such needs, some members of these social networks turned into what we call power users. They were the most prolific users of each platform, gathering masses of other users around them, sharing the most content and most times acting like evangelists for the services they used.
The idea of one day becoming one themselves, of wielding the power that such users have, attracted more and more people to these social networks, giving them the boost required to reach mainstream and go beyond, turning them into the multi-million dollar businesses we know them to be today: Facebook, StumbleUpon, Digg, Twitter.
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How to decide who to follow on Twitter
We’ve already established that how you act on Twitter is paramount in determining your success when using this microblogging platform. What you say, how you engage others, how you act towards them, all these matter in positioning you as either an ideal Twitter user to follow or a nuisance.
The following question is how to effectively choose people to follow on Twitter. There are literally millions of options to choose from and in most cases you know nothing of that user prior to seeing their Twitter profile page. What should you look for, what criteria are there to be used to decide if clicking the follow button is a good choice?
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Portrait of an ideal Twitter user
It’s been already established that Twitter is a great channel to form relationships, network and connect. Moreover, it is a great tool bloggers have to promote their writings. If your followers read the stories you tweet about, retweet them to their own connections, it translates into more traffic, more comments and leads for the business part of your blog.
While some get great results when using Twitter, others fail to see any positive outcome from their 140 character writing endeavor. Who are these users that get all the attention and added benefits of traffic, always more followers and business success? Let’s see how ideal Twitter users look like!
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Are you an Internet Marketer? No, you’re not!
OK, I’ve been dying to write about this for a while so bear with me for a little rant-type of post in today’s schedule. With the explosion of all social media websites and platforms like WordPress and Blogger, nowadays everyone has access to publishing and networking. The more time passes, the more such “Internet Marketer” and “Social Media Expert” profiles seem to rises around us, invading our Twitter accounts – following – and our Facebook accounts – connecting.
In a tough economical climate and with the rapid development that has always been the online’s industry trademark, it’s only natural for people to try different ideas and approaches as means to create either an extra income or a stable full-time income in this field. That’s understandable, but what I simply don’t get is where do these “experts” come from?
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Facebook Insights: Analytics Tool for Facebook Likes & Shares
In yesterday’s post I have shared some light on two of Facebook’s most attractive features for bloggers, the Facebook Like and Facebook Share buttons. While the decision of which one of the two use is your own (though the general answer seems to point to “Like”), today I’m going to talk about another feature that Facebook has improved and re-released back in June: Facebook Insights.
Through Facebook Insights you can gain free access to a whole bunch of highly useful information about your users’ behavior, their like/share habits and pretty decent demographics analytics, since Facebook uses their own user profile system to provide the information (and we all like to fill in our profile info, right?).
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Facebook Like or Share button, which is best for your blog?
Soon after one starts blogging, the fact that just posting the entries and waiting for an indefinite “them” to come is not really working well hits you. Posts need exposure, especially for new blogs that don’t have an established readership. Even when we’re talking about a well known blog, the audience has its preferences when it comes to where they like to receive the latest updates. And Facebook is one of those places where you can reach a lot of new or returning visitors.
As it happens with any other social media channel, the blog author’s connections are limited. But their readers come with their own friends that might be interested in what the blogger has to say. So making it easy for them to share your fresh stories on Facebook is important. You’re faced with two options – going for the Facebook Share button or choosing the Facebook Like or Recommend button that’s so popular right now.
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Live Coverage of the Revolution in Moldova
Let me start of by asking you one thing: have you ever doubted the power of social media? The U.S. president, Barack Obama stands proof of its power and now the Revolution in Moldova too.
After the recent election which are said to be manipulated by the communist party, Moldavian teen and teenagers started today that will probably go down in history as the first European revolution covered by live blogging and twittering.
Police, army, students, students that speak my language, as Moldova was once part of my country, Romania. Smoke, fire, fights, gun shots. These are the images that are spread via YouTube, Flickr, Twitter and personal blogs.
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Commonly Misunderstood Blog Tactics
With blogging turning into such an amazingly popular activity, it was only the next logical step that some people would position themselves as tutors for the blogging novices. Internet marketing blogs, SEO blogs, design, writing and blogging tips blogs emerged and some of them became leaders of opinion in the blogosphere.
The advantage they had over other blog was their information. The quality, the relevance and the applicability of their guidelines finally secured their path to world wide awareness, authority and eventually success.
But, while everything works well from their point of view, readers trying to implement their guides and tips might encounter a few problems, or might have a hard time deciding on the most viable solution for their blog.
We need to dig deeper
How many times have you encountered this advice?
Comment on other blogs in your niche.
I’d say that you’ve seen it on probably every single blog tips blog. But how many of them go deeper, telling readers how to select those blogs that will deliver the best results? How many will tell them what to stay away from and what kind of discussion to engage in?
How many blogs talk about branding yourself and your blog without explaining to the common user what branding means and a difference between a poor logo, for example, that will most definitely position you as a “wanna be”, instead of a professional?
I’m not trying to point fingers here! I’m just saying that we need to go deeper when approaching certain topics, and not expect our users to be internet savvy people. We have the advantage of years of experience behind, so the best thing to do is to put that experience to use for those that need it the most.
Now, let me share my point of view over a few commonly misunderstood blog tactics, and I’m not talking from a “tips” blogger’s perspective, but from the reader’s side. From that side where I’ve been and where I had to learn things by the “trial and error” method.
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5 Surefire Ways to Piss Me Off on StumbleUpon
Every blogger concerned about his blog’s exposure and traffic levels has a StumbleUpon account, right? Oh, you don’t? Then you should. But never mind that, let me tell you about some less happier experiences on StumbleUpon.
I’m one of those StumbleUpon users that usually discovers and votes on pages when he has time, when he finds something really interesting, or to help out his SU friends. But sometimes, being friendly and willing to help is not enough, sometimes, somebody has to take it over the top. Here are 5 guaranteed ways to piss me off on StumbleUpon.
Method One
You visit my profile, do a bit of research and message me, telling me how much you love my stumbles and my blog, and how much you’d love to be SU buddies. Flattering right? After reading the message I’m checking if that person has added me as a friend and I find that he didn’t.
So why would you expect me to add you first when you’re the one approaching me? Add me, and If I’m convinced I might add you back. That’s how it goes.
Method Two
Starts exactly like method one, messages and flattering included. Only that this time, the user added you as a friend. That’s pretty nice, let’s add him/her back, which you do. Two days later – surprise! – you’ve been removed by that user from the friends list. This basically means you’re his fan now, while he/her is some kind of a SU god. Dirty move right? You know what to do next.
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Let’s Plurk Together!
Yes, I’ve finally decided to join Plurk, now that I have a bit more free time. So, why don’t you leave me a comment with your Plurk account so that we can be Plurk-buddies?
Also, for those of you wanting to add me on Plurk, here is Blogsessive’s Plurk account.
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