Facebook Insights: Analytics Tool for Facebook Likes & Shares
In yesterday’s post I have shared some light on two of Facebook’s most attractive features for bloggers, the Facebook Like and Facebook Share buttons. While the decision of which one of the two use is your own (though the general answer seems to point to “Like”), today I’m going to talk about another feature that Facebook has improved and re-released back in June: Facebook Insights.
Through Facebook Insights you can gain free access to a whole bunch of highly useful information about your users’ behavior, their like/share habits and pretty decent demographics analytics, since Facebook uses their own user profile system to provide the information (and we all like to fill in our profile info, right?).
Click here to read the full blog post!
ClickTale: User tracking and landing page optimization tool
A few days back I was reading this interesting post on BloggingTips.com on how to plug an eBook on your blog and I instantly remembered all those ugly looking eBook sales/landing pages that you STILL find all over the Internet, like we’re still way back in ’98.
Do you have a good product to sell on your blog? Then why not give it a real chance. Why tell your visitors straight from the sales page that they are either stupid (“Please X, let me buy your book for only $29.99!) or that your have no idea how to make a unique presentation for a unique item!
Yes, I’m sure that almost every internet marketer will tell you how those ugly pages are effective, and how their “call to action” phrases and messages are really effective. Allow me to disagree! I hate them. You hate them. We run away the second we land on them!
A sale is not make by the number of colors and fonts you use on your landing page. It’s not made by the number of screen scrolls a user has to make in order to get to the part where the “call to action” makes him feel small and stupid compared to you, the big internet marketing guru!
A sale is made based on the quality of your products and ease of the (guided) buying process!
Click here to read the full blog post!
RockinSEO.com – A Free Keyword Tracking SEO Tool
A while ago I wrote about a cool project that allows users to check how their blogs and websites stack against their competitors, Review My Web. Today, I’d like to present you with another free (and so useful) tool, from the same developer: RockinSEO.com.
Free Keyword Tracker
Yes, that’s what you get with RockinSEO. You get to track your website’s results in Google, Yahoo and the recently released Bing for up to 20 keywords, for free. More than that, for the same keywords you can compare your results with those of up to 3 competitor websites or blogs.
The results are easy to read and interpret as you can see in the following screenshots:
Track search engine keyword position
Kontain – Flash-based Blogging Platform
Yesterday, Fi (Fantasy Interactive) sent out alpha invitations to their new product, Kontain.
This is one product I’ve signed up and (not very) patiently waited for its launch, as it should be pretty revolutionary in terms of user-friendliness. Basically, it’s the first Flash-based blogging platform open to world wide free public access.
Here’s how the folks at Fi describe Kontain:
Kontain is a free destination for users to media blog and share photos, videos and audio with friends, family, colleagues and even beautiful strangers. The core of each user's experience is media-driven and Kontain takes the everyday concept of blogging to a wider audience by making it easy for users of all demographics to "kontain" and share their life online. Simple enough for Mom and Dad, yet flexible and sophisticated for a web veteran, Kontain aims to be the Internet's premier destination for user-generated content.
The Alpha launch features (which would soon be backed up by a lot more features that are currently under development) as listed on the Kontain website are:
- Easy to Kontain your life
- Upload Photos, Videos and Audio
- Explore Kontain’s most popular
- Search the media way
- Personal dashboard
- Ratings and Popularity
- Commenting
- Basic privacy settings
A look into what’s in development shows us high resolution media uploads, galleries and collections, messaging, groups, subscriptions, stats, possibility of having your “kontainer” embedded on other websites, multimedia comments, rich(er) text editing, notes over multimedia and many more features.
Click here to read the full blog post!
Review My Web: Website Competitive Analysis Tools
One of the best learning methods is from experience, but sometimes, our own experience fails to provide us with what we need to know. That’s the moment when we need to look and learn from other people’s experience.
ReviewMyWeb.com is a fairly new website competitive analysis tool, but one that with a bit attention can turn into a very useful one.
Review My Web let’s you analyze your blog against two competitors and gives you access to a competitive report, covering:
- Traffic Rankings;
- Search Engine Optimization (SEO);
- Social Media / Blog Coverage;
- Detailed Website Analysis;
As an example, I decided to analyze ProBlogger.net against JohnChow.com and ShoeMoney.com. You can check out the results in the following screenshots.
Click here to read the full blog post!
How to check and improve your WordPress SEO
You’ve finally got your WordPress blog online and your hopes up. You’re writing articles and expecting readers to drop-in soon, but time passes and nothing happens. You know your articles are a good reading, so why aren’t readers showing up? That’s because you need to improve your online visibility, your WordPress SEO score.
In my past article, Better Blog SEO Plugin, I’ve presented a tool to help you easily manage your SEO needs. Now it’s time to explain how to test the results, and if the results are not as good as expected, how to update your content and SEO accordingly.
Let’s say you’ve optimized your home page and/or post page for some keywords, but still search engines refuse to index you higher and searches for those keywords aren’t providing you with any visitors. Most probably, that’s because your content is not relevant in relationship with the provided keywords. At this time, you have 2 choices:
1. Rethink your website’s keyword list and meta tags
Scan through your posts, find the most common and relevant keywords and modify your keywords meta tag accordingly. Use these keywords in the page’s title tag and for the description try to get a small paragraph that uses in a logic and readable way the provided keywords. The closer this description comes to a text paragraph available on the page, the more relevant it will be.
2. Rebuild your most recent content around the old keywords.
This option is the most time-consuming, but if you know you’ve got a good keyword list, with good search engine results (only not for you), then it should worth the effort. Always keep in mind how much competition you have for that keyword list, and how powerful that competition is. Otherwise you’re efforts will be in vain. It’s always better to fight for 1.000 relevant results and get the most of it, that for 10.000.000 results and get none.
Once you’ve done one of the above steps, the best thing you can do is to check the results with one of the following free available online SEO tools:
DomainTools.com – The Whois tool available on this domain provides users with a SEO rating of the queried domain, as well as with a SEO browser to analyze you page from a search engine’s point of view. It also makes suggestions on the things that still need to be done to increase your SEO score.
SEOCentro.com – SEO Centro provides user with a very helpful, free online meta tag analyzer. This way you can learn more about your meta tags, their relevance and also the most popular keywords found in your blog’s content.
There are of course many more online SEO tools, but these 2 should be enough to help you find your way around your blog’s SEO.
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