Corporate Blogging Guide (7): Blog Performance Tracking Tools
A blog’s success is measured through both its number of active readers or of RSS subscribers and its performance in traffic: number of page views, of unique visitors, popularity, page rank and many others.
There are a few methods to obtain the needed statistics to track and measure such indicators.
1. Access and traffic statistics
Google, the most powerful and popular search engine in the world, provides bloggers with traffic statistics though its free Google Analytics service.
By choosing a free Google Analytics account, you can view stats regarding your blog’s page views, number of unique or returning visitors, keywords used to reach your blog, the most visited pages you have posted, geographical tracking of your visitors and much more.
Google Analytics is currently considered to be a very accurate and relevant tool. Other services you might consider are StatCounter or Woopra with its live tracking and analytics features.
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