Three Formulas for Sparking Conversation
A year ago, I wrote about creating reader-engaging posts. In that article, I discussed the benefits of creating posts that got your readers involved. Now I want to point out some techniques and formulas content that will keep your readers talking, on and off your blog.
For your content to truly be great, you don’t want people just reading it. You want people discussing it. However, many bloggers struggle to create “conversation-worthy” content. What is the magical formula to sparking discussion?
As it turns out, all you really need to spark imagination is a little imagination. While there are many ways for you to draw in readers, it is the creation of discussion that will keep them here. Here are some formulas for creating comment-worthy content every time.
1. Be Entertaining
Half of the readers of blogs on the internet do not actually focus on educational value – they focus on entertainment. If you can get people to have some fun while still learning your lessons and understanding your primary message, then people will start talking about your content. Here are some example entertaining headlines:
- 23 Reasons Your Content Reminds me of my Moldy Sweater
- An Open Letter to the Makers of My Horrible Couch
- Blogging: Better than Freshly-Baked Sliced Bread
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Double Your Readership with a Fantastic Introduction
Your introductions are not that great. Sorry to be rude, but you could be getting ten times the readers if you only wrote better opening paragraphs. If you’re wondering how this is possible, consider the opening to this post. How did I grab your attention?
Your blog could have the most informative content on the internet with a design that blows others out of the water and still not get a lot of readers. The reason for this is that your introductions just aren’t sucking readers into your content. You need to get them hooked on your posts, right from the start. To do this, you’ll need to pull a few tricks out of your sleeve.
Five Sure-Fire Introduction Formulas
The Hypothetical Situation
Imagine this: you come across a blog post that assumes you have $5,000 to spend on a start-up website, and asks if you think you’d blow it on the wrong things. Sounds like you’re interested in your budgeting now, huh?
The hypothetical situation is great for drawing attention from specific types of readers. It takes some imagination to put yourself in the shoes of readers, but once you’re there, they’ll follow you wherever you take them.
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Effective Blog Post Sculpting with HTML Headings
When it comes to reader engagement, crafting an attention-grabbing headline is not the only thing you should consider. You might even write a great introductory paragraph that will make your readers click the little “read more” link on your blog, but the hard part is drawing their eyes down the page, and keeping them hooked until the final message.
Great content is essential, but it only goes so far. What your readers are looking for is a summary of the main points, in an easy-to-find-and-follow format. Just like reading a magazine, readers want to be able to skim your content and still pick up the essential points.
For this purpose, we have HTML heading tags such as H1, H2, H3, H4, and so on and so fourth. While H1 and/or H2 will be used for your catchy post titles (check out the guide on SEO-friendly headlines), H3 and H4 should be used throughout your post to draw the reader down the page and summarize portions of your content. Either tag has a slightly different purpose, and we’ll discuss how to use them in your posts.
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RockinSEO.com – A Free Keyword Tracking SEO Tool
A while ago I wrote about a cool project that allows users to check how their blogs and websites stack against their competitors, Review My Web. Today, I’d like to present you with another free (and so useful) tool, from the same developer: RockinSEO.com.
Free Keyword Tracker
Yes, that’s what you get with RockinSEO. You get to track your website’s results in Google, Yahoo and the recently released Bing for up to 20 keywords, for free. More than that, for the same keywords you can compare your results with those of up to 3 competitor websites or blogs.
The results are easy to read and interpret as you can see in the following screenshots:
Track search engine keyword position
My Take on the WordPress Themes & the GPL License
There’s a huge hype these days around WordPress and the (infamous?) GPL license. Out of the “big guys”, first Brian Gardner of StudioPress (ex-Revolution) decided to distribute his themes as GPL. Later, iThemes followed, and now it’s time for WooThemes to adopt the license.
The discussion around this always seems to evolve into “open source” versus “author protection”. As Alex King pointed out in one of his posts, theme authors should be aware of what the GPL license exposes them too, while it provides freedom for basically everyone else.
I’m not by any means against freedom and open source. I’ve been preaching about the power of WordPress and the wonder that it is, but what I love more is to see a protection system for those authors that make a living out of releasing quality themes and plugins for WordPress. Somewhere along the way, in our quest for “freedom” we forgot how hard it is to earn our living, how hard it is to learn the things we now use to feed our families.
With all the respect I have for Brian, Adii and Alex who have been more than an inspiration for so many people and their contributions to the world of WordPress changed our lives, I fail to see how this sudden change of heart (or maybe “dictated” by Matt Mullenweg’s recent reactions) will help other developers.
The problem does not reside in the GPL license, but rather in the fact that by using WordPress you have to also release your “products” under this license. In theory the GPL license is an amazing thing that allows people to improve and build upon other people’s work, and thus contributing to the development of a bigger, better product, free or paid.
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5 Tips to Write a Great Link Post
Take every pro-blogger out there and all will say the same thing: “Write link posts!” What are the reasons behind such an advice? Why would you send people away from your blog? Stop. I truly hope you did not just ask yourself that!
Writing link posts is definitely not about sending people away, but rather about guiding your users to even more wonderful content and letting other bloggers know you appreciate their work, just as you would like yours to be appreciated.
But just like with almost any other type of blog posts, there are some things you could do to make it GREAT instead on a simple or even a good link post.
1. Find new content
If the article or information you’re linking to has already been linked to by the most important/influential bloggers in your niche, there’s a good chance yours will only add noise and not value. The “new” factor will be lost, and with it, your readers’ attention.
2. Find relevant content
It’s always best to keep the links close to your blog’s main topics if you’re blogging in a niche. General blogs or news blogs could make exceptions, but most times your readers will need and look for more information in the same area of interest.
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Do you know what Blogging Consistency and Frequency are really about?
Yesterday, Syed Balkhi published one of his best posts lately: “Consistency & Frequency Are The Ultimate Downfall of Blogging“. While Syed was probably looking – as he stated at the article’s end – for a bit of controversy, he actually managed to create a very thoughtful post that made me write a follow up, something I rarely do.
Blogging “Experts” always preach that you must be consistent with your blog, and you should post frequently.
This is how Syed starts his article, making it clear where he’s going to hit, the famous “Be consistent, write frequently” blogging tip. While he makes some very good statement on consistency, I would have loved to see a more detailed explanation of what should be understood by “being consistent with your blog”, and since I did not find those, I’ll share my views in this article.
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How to Keep Your Reader’s Attention Using “Grab Words”
I have a secret – this post is going to be loaded with grab words. You might be wondering what exactly a “grab word” is. That’s perfectly okay, because you’re going to learn not only what a grab word is, but also what it does for your content and your blog.
But wait, there’s more! I’m also going to give you a list of grab words you can use to generate interest on your blog, to engage your readers!
What is a “Grab Word”?
A “grab word” is a word that grabs the reader’s attention. Words such as “attention, free, money, sex, radical, new.” There are tons and tons of grab words that you can use to enhance your content. The best part? Your readers won’t even know or care that you’re using specific words to make them listen! If you use them correctly, your content will have more personality and your readers will love you for it.
Grab words work because they change the dynamic of the content. Instead of phrasing your articles around yourself and your knowledge, you’re phrasing the article around the reader and what he or she wants to hear, learn, or experience. Grab words form a strong connection with the reader, and in turn, suck them into your content so you can deliver the primary message.
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A Look Into the WordPress Themes’ Options Pages
For a long while the option panels where something that people could only find in premium (commercial) themes, and for a good reason. The pricing of their licenses allowed the premium theme developers to invest more time in giving theme users the ways to do through these panels what they could not do through coding.
With the buzz created around these themes, regular users became aware of what could really be achieved, and thus, those that could not afford the license of a premium theme, became more selective with the free ones. A good-looking theme was not enough anymore, and WordPress developers realized it.
A good premium theme would bring its developer not only a good amount of money, but also recognition in the community, and this is where the free theme developers scored their biggest points. Now that their “turf” was endangered they had to react, and they did. For premium themes like Thesis or WP Unlimited, users have now alternatives like Thematic, Hybrid, Carrington, WP Framework or my own (even if not a framework) Simple Balance.
Why should free theme developers consider adding an options page?
Because being “cool” is just not enough anymore. Theme developers need to learn how to be useful. Free stuff can be either useless and ignored or useful and praised. I’m yet to see the developer offering a free theme without gaining something from it, be it awareness, expertise, backlinks, donation money, you name it! But none of these are achieved through an uncompetitive – even if free – product.
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How to Effectively Plan a New Blog Post
You know, planning a new blog post can be one of the most common problems for a new or recurring blogger. At the same time, the quality of one’s content can dwindle if you don’t take the proper time to consider what it is you want to write about, and stay on task. So how do you go about creating that perfect post idea?
Write When You’re Most Productive
To start, you should try writing when you’re the most productive. If you really want your content to sizzle, you need to be on top of your game, ready to outperform. For example, sitting in a comfortable chair and listening to music might be the best writing environment, while a silent library works for others. Naturally, it’s impossible to be able to sit down and be in perfect writing form 24/7, but being prepared to write is important to developing exceptional content.
Before you begin writing, why not try arranging your desk area in a way that suits you? Make your environment as comfortable as possible to get yourself into the writing mood. Try opening a window. Sounds crazy, right? Whatever you might think, creating an atmosphere that you feel at ease in will make you that much more productive.
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